June 28, 2024

Designing freedom in your career and life with Larry Cornett

Ever wondered how you can take control of your career and life to achieve true freedom and fulfilment?

In this episode, Nirish Shakya engages in a thought-provoking conversation with Larry Cornett, a former designer and executive turned Freedom Coach. Larry shares his journey from Silicon Valley to a life of freedom near the mountains, revealing his strategies for achieving career invincibility. Emphasising the importance of finding joy and meaning in work, Larry discusses self-improvement, financial autonomy, and effective self-marketing as keys to a fulfilling career.

Larry highlights the power of having options and not being overly reliant on a single job, which allows individuals to refuse unreasonable demands from their employers. The conversation underscores the balance between career growth and personal contentment, stressing the avoidance of external validation and regrets.

Larry also talks about the significance of posting on social media as a way to build engagement and personal brand and shares practical advice for engaging on professional platforms like LinkedIn.

Whether you're feeling stuck, overwhelmed, or just looking for some motivation, this episode is packed with practical tips and thought-provoking advice.

Connect with Larry Cornett

https://larrycornett.coach/

Schedule a free call with Larry

https://www.invinciblecareer.com/schedule-a-complimentary-call/

Other interviews with Larry

https://open.spotify.com/episode/4wyClB5QGIKBckZAwZWJRW?si=dPoLnY4dTsSrp6c-qMtpfQ

https://open.spotify.com/episode/5VCcn1xaLpfycjJU5gpo9g?si=dz5uMX6CQGe_lvAFYjCkWw

https://open.spotify.com/episode/0yg6wV46A01q7PIuxBeplM?si=jaOo_kqGS9SJlPxJUau0Yw

https://paulhigginsmentoring.com/larry-cornett/

https://www.youtube.com/watch?v=2c7G4Uh0u-8

https://www.youtube.com/watch?v=z5eNJV8xRaA


Illustrations by Isa Vicente

https://www.instagram.com/isadezgz/

Music by Brad Porter

https://prtr.co/


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Chapters

00:00 - Introduction: Beyond Money and Fame

00:41 - Meet Larry Connett: From Silicon Valley to Freedom Coach

01:42 - Defining Success and Agency in Your Career

04:30 - Larry's Journey: From City Life to Mountain Living

10:21 - The Importance of Freedom and Optionality

26:04 - Balancing Career Growth with Personal Contentment

34:12 - The Power of Marketing Yourself

36:25 - Engaging on Social Media: Tips and Strategies

46:23 - Curating Your Online Presence

46:33 - Embracing Human Imperfection

47:26 - The Power of Short-Form Content

48:39 - Engaging with Your Audience

49:05 - Starting a Podcast and Newsletter

55:15 - Crafting a Personal Brand

59:02 - Finding Purpose Beyond Titles

01:07:19 - Living a Life of Meaning

01:11:39 - The Invincible Career Concept

01:14:29 - Final Reflections and Advice

01:25:00 - Outro

Transcript
WEBVTT

00:00:00.336 --> 00:00:01.266
Here's a question for you.

00:00:01.725 --> 00:00:06.185
What's important in your career and life beyond just money and fame?

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No, seriously, what's really, really important?

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I was making more money than I've ever made in my entire life.

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It did not make me happy.

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I make less money now, but I'm way happier and I'm no longer depressed.

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My name is Nirish Shakya and I'm a UX designer, educator and coach based in London.

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And I'm also the founder and host of the Design Feeling Podcast.

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And today I am speaking to you from my good friend, Kim's apartment here in Grand Canaria.

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You have the power in your life and in your career to make decisions about how you're going to spend your time.

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So my guest today, Larry Connett, is a former designer and executive turned freedom coach.

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Larry spent 20 years in Silicon Valley working for big names like Apple and IBM and Yahoo.

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And he left all of that to start a life in the mountains with his family and help others take more agency over their own careers.

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You are going to be successful because you're taking control, you're not waiting for a boss to take care of you.

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You're not going to expect a company to take care of you because they won't.

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And they aren't.

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We see that now.

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This episode felt like a mentorship conversation that I desperately needed as Larry helped me tackle some of my own challenges shaping my work and putting myself out there.

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A lot of people are really unhappy.

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They're depressed.

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They're full of anxiety.

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They're all talking about struggling with trauma from stuff that they do in work.

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In this episode we talk about defining your own success in a way that gives you more agency over your career and your choices and also helps you increase your clarity on what you really need to feel more fulfilled.

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Also talk about why it's so important to untangle your identity and your career from your job title and your employer.

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Because I think that's when you start to get to the true identity of someone is like, who do you really care about solving problems for in this world?

00:02:14.989 --> 00:02:22.239
And if you're someone like me who feels really cringe to put yourself online and share your thoughts and voice

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you're worried that everybody's paying attention.

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It's like, you wish you had that problem.

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No one's paying attention.

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No one cares

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Larry Cornett.

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Welcome to Design Feeling.

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Have you been?

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Uh, Ben.

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Well, thanks for having me on the show.

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This is exciting.

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That's right.

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yeah,

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I actually first came across you and your work, um, to my friend, Tim Yo, who was one of my guests, um, on design feeling a couple of years ago.

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he was, you know, saying great things about you.

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Um, and I checked you out.

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Um, and I also attended recently one of your workshops on building, and invincible a career as a solo solopreneur.

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And yeah, there's lots of nuggets of wisdom that I picked away from that took from that course

00:03:10.389 --> 00:03:10.860
Oh, good.

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Good.

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And, um, I thought it'd be great to deep dive into some of those topics and, you know, share some of your insights with the rest of the crowd who might be thinking along the same lines in terms of how might we take, you know, a better agency of as

00:03:28.759 --> 00:03:29.310
Yeah.

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designers, as tech people, as You know, product people, makers, whoever we might be.

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Um, you know, for a long time in my career, I felt like I was an autopilot.

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Sure.

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Yeah.

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of just pressed the autopilot.

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You know, do your night of five, come into work, tick off your, you know, check boxes and go home,

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Right.

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Yeah.

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And there comes a point when they're like, what's the point of all this?

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Am

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Yeah.

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Even even you know doing something that actually gives me the joy and the meaning that I seek in life

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Great.

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I realize that is you know It does take a lot of self work to to do that and also To be able to take time away From your day job as well

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Right.

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So i'm really excited for this chat um But before we you know Go into the juicy bits.

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Um, I wanted to just cast your mind back to your origin story.

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Mm.

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imagine, Larry, that they've made a movie out of your life.

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So we're at the theater.

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That's the, uh, the projection that just started.

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What's the opening scene?

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Describe that opening scene of your life.

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movie of your life,

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Yeah.

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Yeah.

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Um, so I would say if I had to choose an opening scene, it would probably be about seven years ago when I finally left Silicon Valley, moved away and moved up closer to the mountains, which is something I've wanted ever since I was a little kid.

00:05:13.149 --> 00:05:15.795
Um, But it took a long time to get here, right?

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So it, you know, it took over 30 some years to get here.

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And, uh, just that feeling of finally being somewhere and kind of almost like pinching yourself, like, am I really here, uh, surrounded by the forest and, and open spaces and going up into the mountains and the lakes and just, um, being where I wanted to be and kind of not believing it.

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It takes a long time to sink in.

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Am I actually here now?

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And, and is this, am I going to survive up here?

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Am I going to be able to make a living up here?

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And just, um, such a change from what life was like the previous 20 years of living in pretty large cities and living the city life and working a corporate career.

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And so, yeah, the opening scene would be that transition seven years ago where I'm finally where I want to be.

00:06:08.839 --> 00:06:12.399
How did you come to that decision

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Mm.

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move?

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So I've been thinking about it, I mean, way back when, um, I remember buying a book back when people bought paper books.

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I don't know if people remember, remember real bookstores, uh, big old, big old book.

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Uh, that was, I think it was called something like finding your ideal country home, and it wasn't just about the home, right?

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It was about everything.

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Um, and very thorough, like where you want to live, you know, considerations around land and water and clean air and pollution and being careful where you moved and all this stuff.

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And it was really detailed.

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And I remember reading that and thinking someday, you know, someday, someday, um, and we were living in Houston at the time, which is a very large city in, in Texas and the U S.

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Um, massive city, you know, huge pop, millions and millions of people.

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And so it was very much the city life, um, and then moved to Silicon Valley.

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So I got a job working in tech and Silicon Valley.

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And so we moved out there and I think our very first home.

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Um, we were renting a home and we thought it was expensive then.

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That's funny considering Silicon Valley now.

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Uh, and I remember every evening we take our, our babies for a walk through the neighborhood at night to help them get to sleep, you know, and so we'd have one and carrying one in a front pack and one in a stroller and you could see the mountains.

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So the Santa Cruz mountains are visible from where our, our house was.

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And so.

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As the sun was setting and when twilight was coming, it was getting darker.

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You could see these little glowing lights up in the mountains and that was little homes like cabins and homes like tucked into the forest up in the mountains.

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And I remember looking up there with my wife and saying, someday that's going to be us.

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I want to be out of the city and I want to be up there.

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I want that to be our warm twinkling lights in our cabin in the forest.

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And so that's where I think this, it started is wanting that, but I knew.

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It was going to take a lot of planning and a lot of time in my career and putting money aside and thinking hard about that path.

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And that's why I tell people, think about your career path.

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Like money.

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What will enable that path and how do I get there and what will set me up to be in a place like that and not necessarily have to be commuted to an office and things like that.

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And that took a while.

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It really did.

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I mean, I was back in the Jeez, when was that?

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95, 96.

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So a long time ago is when that all started.

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And then you get focused on career.

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And so I was really focused on my tech career.

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I'd been working at IBM and now I was working at Apple, uh, and going through the dot com boom and crash, you know, and saying, Oh, geez, you know, what am I going to do now?

00:09:03.904 --> 00:09:12.565
And then a slow kind of coming back from that and investing in my career in the corporate life and all that kind of stuff, but never forgetting where I wanted to be.

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And even though it took a long, long time, we eventually got there.

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And at some point it's a leap of faith.

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It really is.

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It's a leap of faith because I remember at the time this was pre COVID, um, remote work wasn't super common and especially remote work as a leader, right?

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So at that time, pre COVID way back when I was a VP at Yahoo, it's like you don't work remotely as a, an executive for a company.

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It's just not, it's not done, not been, I'll tell you that.

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Uh, and so I knew at some point.

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It was going to be that leap of faith.

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I'd have to make a break and say, okay, I'm going to, I'm going to exit this.

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I can't keep doing this, but what am I going to do?

00:10:01.004 --> 00:10:13.440
Um, and so that's how I finally came up here and started the coaching practice, which allowed me to have control over my, I'll call it my destiny, but control over my life and my income and work remotely.

00:10:13.460 --> 00:10:13.720
Right.

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I work with people all over the world.

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And so I no longer was tied to a geographic location, which kind of gave me the ultimate freedom to make the move.

00:10:22.679 --> 00:10:23.009
Mm.

00:10:24.090 --> 00:10:29.909
So it seems like you really value freedom in your life, um, and

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Yeah.

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teaching to, um, enable that freedom in their lives.

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Yeah.

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So it took a while to get there too.

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I didn't.

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I didn't.

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Think I fully understood it.

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You know, a lot of my coaching requires introspection.

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And I ask people to think deeply about who they are and to ask a lot of questions and to peel the layers back.

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Um, kind of doing the five why's, you know, saying, well, I want this.

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Well, why do you want that?

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Well, I want because of this.

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And ultimately when you get to the center of peeling back those layers, it's like people want control over their life.

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They want to be able to do what they want to do.

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They don't want to be told they can't do something like, Hey, I want to go visit my parents.

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I'm worried about them.

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Sorry, you don't have vacation time.

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You can't do that.

00:11:22.919 --> 00:11:26.440
You know, or I want to go spend a month and be near my children.

00:11:26.865 --> 00:11:28.725
I'm sorry, you can't do that, you know?

00:11:29.434 --> 00:11:40.495
Um, and so that's where, you know, it finally, for me, it took a while because I chased a lot of stuff like everybody does, you know, I chased title, I chased income, you know, I chased the big dream.

00:11:40.495 --> 00:11:43.534
I had a tech startup and yeah, we were going to be the next big startup, right.

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Uh, and, and make it a billion dollar company.

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And as I was doing all that, it's like, those were all just a means to an end.

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And I think that's the thing is people have to ask themselves if they're chasing title, if they're chasing money, which is a very common one, um, recognition, fame, fortune, whatever, why, what's on the other side of that?

00:12:04.674 --> 00:12:05.684
Why do you want that?

00:12:06.445 --> 00:12:10.575
And I think if people look really hard at what's on the other side of that, it is.

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The freedom of to do what you want with your time, because if you look at all the people who have been very successful, and I, I follow a lot of successful people, I'm sure a lot of folks listening do.

00:12:22.389 --> 00:12:30.149
You follow them in the arc of their life and their career, and when they finally make it and they make a lot of money or they sell their startup, what did they do?

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They realize, I want to be free.

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I want time freedom.

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I think Ryan Holiday said it.

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I think Tim Ferriss has said it.

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Um, you know, the, Tom, the MySpace founder, what did he do?

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He vanished.

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He sold his company and disappeared.

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And he's somewhere in Bali, I think, so he's like, he's like, I want my life back.

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I want freedom.

00:12:50.985 --> 00:13:02.955
And you'll notice, and that's kind of an indicator that if there are people who reach that level of success, it's no longer about the money because they could keep chasing it, but they're not, they want their time, freedom back.

00:13:03.095 --> 00:13:07.085
And because life is precious, it's the one thing you can't get more of.

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You cannot get more time.

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And so if you're not using it the way you want and spending your life the way you want, you're not going to get another chance.

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You don't get more time at the end.

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I don't care if you have a hundred million dollars, you can't buy more time.

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And that's, that kind of hit me, and I was like, I want my life back.

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I want time.

00:13:28.044 --> 00:13:28.335
Hmm.

00:13:28.855 --> 00:13:37.384
So the freedom you're referring to, um, is that mainly for people who have achieved a certain, you know, state of success in their life?

00:13:37.764 --> 00:13:42.615
Or is that something that we can proactively build into our lives, you know,

00:13:42.899 --> 00:13:43.259
Right.

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our career that we might be in?

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How

00:13:47.129 --> 00:13:54.899
that was the other realization is I was chasing fame and fortune and money thinking I was going to buy my freedom, which a lot of people do, right?

00:13:54.909 --> 00:13:59.740
It's like, I need to make so many million dollars or whatever it is, and then I'll be free.

00:14:00.299 --> 00:14:08.100
Uh, and then you realize at some point, I think most people do, it's like the odds of that kind of success are really low.

00:14:09.460 --> 00:14:12.149
I mean, most tech startups fail, right?

00:14:12.539 --> 00:14:15.860
The odds of becoming a multimillionaire or a billionaire, billionaire, give me a break.

00:14:16.009 --> 00:14:17.019
It's like super low.

00:14:17.019 --> 00:14:17.610
You're better.

00:14:18.059 --> 00:14:21.840
You'd go out on your porch and get struck by lightning more often than become a billionaire.

00:14:22.490 --> 00:14:27.529
Um, and so you, at some point you have to say, is this happening or not?

00:14:28.409 --> 00:14:32.914
And Kind of pull the plug on it and say, I still want my freedom.

00:14:33.754 --> 00:14:36.654
And so you have to make a change in your life.

00:14:36.745 --> 00:14:39.565
And I, and I think this is possible at every phase of your life.

00:14:40.284 --> 00:14:43.625
So I think there are, there are a couple of things that, that do this.

00:14:43.654 --> 00:14:53.315
One is I call it optionality and people talk about it that way, but it's like, if you are always in demand, you have.

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The power in your life and in your career to make decisions about how you're going to spend your time.

00:15:00.235 --> 00:15:03.985
And so it's a lot easier to tell your boss, no, I'm not working this weekend.

00:15:04.695 --> 00:15:10.634
If you feel like you have that power, if you know that any moment you could pick up the phone and call a friend.

00:15:11.179 --> 00:15:15.610
And you could have a job in a week if you don't feel that power.

00:15:15.610 --> 00:15:18.090
If you feel like, what am I going to do if I lose this job?

00:15:18.110 --> 00:15:21.870
You will put up with anything you put up with a lot of mistreatment.

00:15:21.870 --> 00:15:22.440
I did.

00:15:22.490 --> 00:15:23.929
And I know a lot of people that do.

00:15:25.070 --> 00:15:33.809
But when I finally realized that the power was me having optionality, that's like knowing that any given moment I, I can have another job.

00:15:33.840 --> 00:15:36.850
I'll find another job or I'll work for myself.

00:15:37.125 --> 00:15:46.595
Cause I had done that way back when, um, when I left Apple, I started, or I went to a startup and then it got sold and bad stuff happened after we were acquired.

00:15:47.144 --> 00:15:52.894
Um, but I started my very first business way back then and I realized I can provide for myself.

00:15:52.894 --> 00:15:54.024
I can support my family.

00:15:54.695 --> 00:15:56.544
And I think that gave me a feeling of.

00:15:56.759 --> 00:16:08.690
Confidence and power that I carried with me the rest of my career saying, I don't have to put up with this because at any given moment I can get another job or I can start working for myself.

00:16:09.110 --> 00:16:18.509
So the way this is going to work in my career and my job is the way I want it to, and that is, that is freedom.

00:16:18.830 --> 00:16:19.940
Power is part of that too.

00:16:19.980 --> 00:16:21.740
Power and confidence give you freedom.

00:16:22.490 --> 00:16:29.539
So I think anybody can do it, but you have to be willing to constantly market yourself and be in demand.

00:16:29.610 --> 00:16:30.279
You really do.

00:16:35.799 --> 00:16:56.139
is this more of a mindset issue in terms of like how you think about the circumstances that you're in, or are there practical things you can do to set up your life in a way that you to, um, um, I guess go for that freedom?

00:16:56.399 --> 00:16:56.820
Right.

00:16:56.929 --> 00:16:57.269
Right.

00:16:57.850 --> 00:16:58.970
Because, um, to

00:16:59.059 --> 00:17:00.950
Yeah, sure.

00:17:01.110 --> 00:17:10.009
you know, people might be listening right now who might be in a, in a job, let's say a 95 job, um, who are comfortable in that job.

00:17:10.369 --> 00:17:14.490
Um, they're not like, you know, super passionate about it, but they're comfortable, pays the bills.

00:17:15.299 --> 00:17:18.289
Um, but they might not yet have the freedom that they seek.

00:17:18.289 --> 00:17:25.055
Hmm.

00:17:26.619 --> 00:17:38.910
So I think One of the things I think I'd started way back, even when I was kind of working blue collar jobs and paying my way through college is always trying to better myself.

00:17:39.809 --> 00:17:46.789
And so I always was thinking, how do I make myself more attractive in the market and more valuable?

00:17:46.880 --> 00:17:49.069
My skills, my knowledge, all that kind of stuff.

00:17:49.730 --> 00:17:53.599
And it constantly just trying to strive for that.

00:17:53.599 --> 00:17:54.234
Okay.

00:17:54.525 --> 00:18:04.275
And the other was always trying to think of how do I level up what I'm doing financially with my job, my career and because money is important.

00:18:04.365 --> 00:18:12.234
I wish we'd lived in a world that had UBI so we all could have universal basic income and be artists and musicians, but we're not there yet.

00:18:12.964 --> 00:18:22.214
Um, you do need money and why would you not want to get paid as much as you possibly can for the same hour of work that you're doing.

00:18:23.414 --> 00:18:32.394
So, you know, I can think back when I was really young and I was working for 5 an hour, you know, uh, people can't even fathom that.

00:18:32.394 --> 00:18:39.505
But yeah, I remember working for 5 an hour and that you, you, you can't really do much when you're only making 5 an hour.

00:18:40.444 --> 00:18:46.115
Uh, or if you're making minimum wage, especially in America and California, it's like you can barely survive.

00:18:46.154 --> 00:18:46.484
Right.

00:18:46.704 --> 00:18:47.355
And so.

00:18:48.345 --> 00:18:50.805
You certainly can't create a financial cushion.

00:18:51.015 --> 00:18:52.644
There's just, you're barely getting by.

00:18:53.164 --> 00:19:03.785
So that's why it's important is always be trying to be so in demand and so marketable and so valuable that you're getting paid as absolutely much as you can for the same time.

00:19:04.734 --> 00:19:07.035
Why would you not an hour is an hour of your life.

00:19:07.565 --> 00:19:17.529
Uh, and so what goes along with that, which is part of mindset, I'd say is We always had a, my wife and I luckily are aligned on this.

00:19:18.119 --> 00:19:23.279
We always have a philosophy of not, I won't call it frugality, but materialism isn't that important to us.

00:19:24.315 --> 00:19:24.595
Hm,

00:19:24.940 --> 00:19:27.930
So as we made more money, we weren't spending a lot more money,

00:19:29.115 --> 00:19:32.127
Ha ha

00:19:32.220 --> 00:19:38.480
Both executives and they were buying a second house and they were buying yet another car and they needed a luxury car.

00:19:38.480 --> 00:19:40.180
And they said, well, I can buy a Lamborghini now.

00:19:40.180 --> 00:19:45.299
It's like, you could, should you, should you, that's not a good investment, right?

00:19:45.299 --> 00:19:46.619
It's not a good way to spend your money.

00:19:47.940 --> 00:19:54.289
Instead, we were creating a financial cushion and we were investing into our home and real estate and stuff like that.

00:19:54.299 --> 00:19:59.775
So it's like, how can we be to the point where we can, Be okay.

00:19:59.855 --> 00:20:07.204
And we certainly have the cushion where I do have the luxury of starting a business and having six months before it makes income, which happens, right?

00:20:07.805 --> 00:20:11.625
So often when you start a business, it's not profitable for a while.

00:20:12.275 --> 00:20:16.134
So that's why a lot of people can't do it is because they're living on the edge.

00:20:16.734 --> 00:20:21.174
And they talk about in America, it's like most people are living way beyond their paycheck.

00:20:21.744 --> 00:20:27.045
They're in debt, an incredible amount of debt because they feel like they have to drive a Mercedes.

00:20:27.115 --> 00:20:30.174
They feel like they have to have brand new furniture in their home.

00:20:30.184 --> 00:20:32.375
They feel like they have to have the latest iPhone.

00:20:33.285 --> 00:20:34.714
Uh, and I wasn't raised that way.

00:20:34.714 --> 00:20:37.724
My wife wasn't either, and we really don't care.

00:20:38.259 --> 00:20:47.650
That's the thing that's nice is, is that is a mindset thing to not care about material goods and what other people think, because why does it matter?

00:20:47.930 --> 00:20:48.880
It doesn't matter.

00:20:49.200 --> 00:20:49.940
It means nothing.

00:20:50.400 --> 00:20:51.130
That gives you freedom.

00:20:51.789 --> 00:20:54.519
I'm free of the shackles of that.

00:20:54.519 --> 00:20:55.809
Mm

00:20:56.220 --> 00:21:02.190
Because, you know, so often we are conditioned to believe what success means in in

00:21:02.369 --> 00:21:02.740
hmm.

00:21:02.759 --> 00:21:03.450
life, right.

00:21:03.450 --> 00:21:12.150
And that definition of success pretty much, uh, pretty much enforced on us from pretty early on through, you know, your parents or your

00:21:12.579 --> 00:21:13.180
Right.

00:21:13.210 --> 00:21:13.579
Yeah.

00:21:14.700 --> 00:21:21.869
And we, like you said, we, we cha tend to chase that definition of success it's a never ending chase.

00:21:22.109 --> 00:21:22.450
Yeah.

00:21:22.789 --> 00:21:23.339
Oh, yeah.

00:21:23.595 --> 00:21:25.855
You can never get to that horizon,

00:21:26.690 --> 00:21:27.700
Yeah, you never will.

00:21:27.755 --> 00:21:33.894
saying instead is take agency over what does success mean to you

00:21:34.099 --> 00:21:34.890
Yo, yes.

00:21:34.930 --> 00:21:35.410
Yes.

00:21:35.734 --> 00:21:40.154
you can get there and feel sense of freedom.

00:21:40.154 --> 00:21:44.059
But

00:21:44.130 --> 00:21:48.640
I was like, no matter how successful you are, someone else is more successful.

00:21:48.819 --> 00:21:51.160
And so you're always frustrated.

00:21:51.930 --> 00:21:58.490
And somebody will see, you know, I have friends, I do have friends who are multimillionaires and we have spent time with people who are billionaires.

00:21:59.190 --> 00:22:01.890
And so the multimillionaires are like, I'm not a billionaire.

00:22:02.089 --> 00:22:03.900
Uh, you know, I'm a loser.

00:22:03.900 --> 00:22:04.809
I'm not a billionaire.

00:22:05.380 --> 00:22:07.075
And the billionaires are like, well, I'm not the billionaire.

00:22:07.355 --> 00:22:08.375
The top billionaire.

00:22:08.375 --> 00:22:12.575
So I'm a loser and then the billionaires want to get into politics.

00:22:12.575 --> 00:22:13.375
They want power.

00:22:13.775 --> 00:22:15.654
I want to, I want to be a governor.

00:22:15.664 --> 00:22:16.454
I want to be a president.

00:22:17.214 --> 00:22:18.285
No one's ever happy.

00:22:18.775 --> 00:22:20.015
So it is a never ending chase.

00:22:20.065 --> 00:22:29.255
If you are chasing external validation, a it's meaningless when you really think about it, it's totally meaningless and it's a game, it's a total game.

00:22:29.305 --> 00:22:30.134
It means nothing.

00:22:30.724 --> 00:22:32.065
Uh, and B you'll never get it.

00:22:32.984 --> 00:22:33.755
You'll never get it.

00:22:33.755 --> 00:22:36.144
And I wish I keep trying to find this quote.

00:22:36.144 --> 00:22:41.914
I came across it once and I should have, it's one of those that you should have saved and you're like, I'll go back to it and find it.

00:22:41.914 --> 00:22:47.704
And I never found that, that tab ever again, but they were interviewing one of the Beatles, right?

00:22:48.075 --> 00:22:49.065
Uh, and they achieved.

00:22:49.200 --> 00:22:50.940
Pretty great success at a very young age.

00:22:51.000 --> 00:22:52.589
They were really young twenties.

00:22:53.579 --> 00:22:58.690
And he said, I'm so glad that I just, I found success and wealth at such a young age.

00:22:58.700 --> 00:22:58.990
Right.

00:22:59.269 --> 00:23:04.890
And there were, I think the interviewer said, Oh, so you could enjoy a wealthy lifestyle longer, you know, and have all the nice things.

00:23:05.200 --> 00:23:14.400
He said, no, that's not why he said, I'm glad I did because then I found out it doesn't mean anything and I could spend the rest of my life doing things that actually matter.

00:23:15.180 --> 00:23:17.789
Because if you don't, you spend your entire life chasing it.

00:23:18.295 --> 00:23:25.194
And you go to your deathbed chasing it, thinking that was what mattered and it's not, it's not.

00:23:25.244 --> 00:23:28.174
It is, it is time with family and loved ones.

00:23:28.184 --> 00:23:30.214
It's time for yourself.

00:23:30.904 --> 00:23:35.924
It's investing in yourself and taking care of your physical health because that's another thing.

00:23:36.835 --> 00:23:40.045
A billion dollars can't buy you a new body, not yet.

00:23:40.585 --> 00:23:43.694
So if you don't take care of yourself, it doesn't matter.

00:23:45.545 --> 00:23:49.625
you think having money does enable you to buy that freedom more easily?

00:23:50.849 --> 00:24:06.819
I do think there is a line, so I think there's a line underneath a financial line where you're struggling so much that you're stressed, you're full of anxiety, you're not living a great life, right?

00:24:07.190 --> 00:24:08.980
You're not eating healthy food.

00:24:08.980 --> 00:24:12.240
You don't have time to exercise because you're just trying to survive, right?

00:24:12.759 --> 00:24:14.240
And that is a survival line.

00:24:15.420 --> 00:24:18.599
Then there's a line at the high end, which is beyond this.

00:24:18.710 --> 00:24:20.559
More money is not going to make you happier.

00:24:21.894 --> 00:24:24.194
And it's not, it's not going to make you happier.

00:24:24.734 --> 00:24:26.984
It's actually going to create a whole new set of problems.

00:24:27.994 --> 00:24:37.464
And I remember we spent time, we spent a week with a multibillionaire once interviewing him, talking about his company, talking about his vision, all kinds of stuff.

00:24:37.464 --> 00:24:39.964
But we were also there kind of noticing his life.

00:24:40.964 --> 00:24:50.855
And I tell this story, it's like everywhere we went, there was this interesting fellow in a suit standing nearby who didn't look like your average guy wearing a suit and he looked very dangerous.

00:24:51.325 --> 00:24:53.224
And, and he was, he was his bodyguard.

00:24:54.930 --> 00:25:00.279
This billionaire could go nowhere without a bodyguard because he was a target for kidnapping.

00:25:01.200 --> 00:25:05.690
So he couldn't go down to the corner taqueria and get a taco by himself.

00:25:06.529 --> 00:25:08.740
He couldn't go for a jog by himself.

00:25:09.200 --> 00:25:11.359
He couldn't go anywhere and not be recognized.

00:25:12.460 --> 00:25:18.490
And so, oddly enough, having those billions locked him up in a golden cage, he was not free.

00:25:18.990 --> 00:25:20.180
He was no longer free.

00:25:21.009 --> 00:25:21.759
Like you and I.

00:25:22.480 --> 00:25:23.289
Which is sad.

00:25:24.359 --> 00:25:29.940
So there is, there is a middle area with that I think is the sweet spot where we go wrong.

00:25:30.210 --> 00:25:34.779
Those of us that are lucky enough to have good jobs and work in tech and stuff like that.

00:25:36.420 --> 00:25:41.757
We keep trying to push up against that upper boundary thinking, well, that's really what freedom is, is getting really wealthy.

00:25:41.869 --> 00:25:46.839
And we've gone way beyond that line where we should be putting that additional income.

00:25:47.529 --> 00:25:51.819
Into a financial cushion or investments, which then is freedom.

00:25:51.819 --> 00:25:54.440
Cause then at some point you just don't have to work anymore.

00:25:54.480 --> 00:25:56.650
And now you can say, what am I going to do with my days and

00:25:57.315 --> 00:25:57.565
hmm,

00:25:57.740 --> 00:26:00.829
do things like create art and music and travel.

00:26:02.664 --> 00:26:04.765
hmm, yeah.

00:26:05.654 --> 00:26:12.755
So Larry, you have um, coached quite a few people, you know, professionals and helped them design their careers better.

00:26:12.765 --> 00:26:29.255
Uh, what is um, What do you see in terms of patterns that you might have noticed around how people balance, um, for growth in their career with their need for, um, contentment?

00:26:29.255 --> 00:26:39.954
Wow.

00:26:40.140 --> 00:26:41.730
later in people's careers.

00:26:42.180 --> 00:26:43.490
So I will say that.

00:26:44.230 --> 00:26:52.230
Probably in Kind of their forties to fifties, people realize, I think what's important is that balance.

00:26:52.890 --> 00:26:58.220
And so they are reaching a point of feeling like, okay, this is enough.

00:26:58.599 --> 00:27:00.000
I don't need to keep climbing.

00:27:00.000 --> 00:27:01.380
I don't need to become a CEO.

00:27:01.390 --> 00:27:02.789
I don't need to whatever, right?

00:27:03.490 --> 00:27:11.559
Um, and they're intentionally seeking roles and companies that are a better fit for them in terms of what they want for their life.

00:27:11.974 --> 00:27:30.394
You know, in terms of working on something they believe in, you know, something that has a good mission, um, that gives them a sense of purpose that isn't creating things that don't matter, which sometimes we work on that happens, but they're also very importantly, I think carving out time for themselves every day and every week.

00:27:31.184 --> 00:27:37.224
To have more balance in life, to travel, to be with friends, to work out a lot of them, reinvest in their health.

00:27:37.934 --> 00:27:38.674
A lot of them.

00:27:39.105 --> 00:27:41.545
It's like, uh, I need to take care of myself.

00:27:41.545 --> 00:27:48.865
I haven't been for 20 years, but earlier, I don't see it because I think everybody is so.

00:27:49.509 --> 00:27:55.000
anxious to climb that ladder and to get ahead that they don't have a lot of balance.

00:27:55.039 --> 00:27:57.630
Um, and I didn't either.

00:27:57.680 --> 00:27:58.890
I'm just as guilty.

00:27:58.960 --> 00:28:01.970
I used to work 12, 14 hour days.

00:28:01.970 --> 00:28:03.099
I'd work weekends.

00:28:03.640 --> 00:28:07.490
I tell the story of once I worked 30 days straight without a break.

00:28:07.740 --> 00:28:12.309
Like I didn't take a single day off for 30 days and I wasn't working eight hour days.

00:28:12.349 --> 00:28:14.079
I was working 12, 14 hour days.

00:28:14.930 --> 00:28:17.720
Uh, I didn't take a vacation for almost eight years.

00:28:19.325 --> 00:28:20.105
That's not balance.

00:28:20.285 --> 00:28:20.924
That's horrible.

00:28:21.244 --> 00:28:23.474
And I was, that was the awakening I had.

00:28:23.474 --> 00:28:24.964
I was like, I'm going to die.

00:28:25.214 --> 00:28:25.444
though?

00:28:25.454 --> 00:28:26.825
Was that an intentional choice?

00:28:26.980 --> 00:28:28.825
Ha ha

00:28:28.954 --> 00:28:29.315
Yes.

00:28:29.315 --> 00:28:36.845
And no, um, part of it was I was working for a company that encouraged that.

00:28:37.285 --> 00:28:39.585
And it was kind of the way the company was.

00:28:39.634 --> 00:28:41.704
And if you didn't work that way, you didn't.

00:28:42.125 --> 00:28:43.164
Didn't get promoted.

00:28:43.214 --> 00:28:44.105
You wouldn't get ahead.

00:28:44.734 --> 00:28:49.944
And in fact, if you push back really hard and said, I want a normal life, you'd probably be fired.

00:28:50.494 --> 00:28:52.595
Um, for performance reasons.

00:28:52.625 --> 00:28:54.744
Cause the, the bar was so high.

00:28:54.785 --> 00:28:57.595
You could not reach that bar working an eight hour day.

00:28:57.634 --> 00:28:58.464
There was just no way.

00:28:59.384 --> 00:29:07.835
Um, and then part of it was a choice because I was climbing the ladder and I was becoming a manager and then a leader and an executive.

00:29:09.089 --> 00:29:09.960
And I was intentional.

00:29:10.039 --> 00:29:12.809
I really wanted to move up and become an executive.

00:29:12.839 --> 00:29:17.529
And when you do that, it is a pretty intense life.

00:29:17.809 --> 00:29:23.690
I mean that your work life is very intense and you're on, you're on call, you're getting calls and emails all night long.

00:29:23.700 --> 00:29:24.009
Right?

00:29:24.549 --> 00:29:26.990
So I blame myself for part of it too.

00:29:27.109 --> 00:29:33.920
Um, I was so aggressively trying to climb that ladder that I didn't want to take time off and I wanted to work harder.

00:29:34.559 --> 00:29:47.734
And you do discover Politically, um, things change as you climb and you get higher that absence from the office is when someone will stage a coup, I'll call it that.

00:29:48.924 --> 00:29:50.825
And I, somebody bragged about that.

00:29:50.924 --> 00:30:01.244
I worked at a company where a CEO bragged in front of all of us that when their boss went on vacation, they seized that moment.

00:30:02.240 --> 00:30:09.690
To go to the, the leadership team and the board and to explain how bad this person was and to stage a coup and take over the team.

00:30:09.690 --> 00:30:10.849
And they successfully did it.

00:30:11.289 --> 00:30:15.859
Their boss came back and was fired and they took their job very cutthroat.

00:30:16.490 --> 00:30:18.730
And so these things made an impression on me.

00:30:18.730 --> 00:30:29.700
I was like, I see what happens to people when they step away and their political adversaries in the company take a chance to seize power and take their team and kind of work.

00:30:30.349 --> 00:30:39.990
Against them and it I wish it wasn't true I wish it wasn't true because I didn't realize this until I got to that level that wow people are playing dirty It's like what is this?

00:30:40.569 --> 00:30:52.950
I thought we were all trying to make the company succeed Yeah, you find out the the real truth once you get deeper and you climb higher So yeah part of it was intentional too.

00:30:53.049 --> 00:30:56.420
I was definitely trying to protect my career and climb the ladder.

00:30:56.490 --> 00:30:58.039
So yeah, unfortunately

00:30:59.430 --> 00:31:11.940
So if you could give your younger self advice based on hindsight or your current life, life experience, what's the biggest advice would you give their younger self who's working, you know, 80 odd

00:31:12.799 --> 00:31:13.349
Oh, yeah,

00:31:13.410 --> 00:31:14.160
any time off?

00:31:15.009 --> 00:31:28.980
I wish I had and could give myself the advice I give other people, which was the increased optionality Freedom of running your own business, like being a solopreneur.

00:31:29.549 --> 00:31:32.720
So I didn't quite set that into motion until later.

00:31:33.029 --> 00:31:38.700
And I wish I had, I wish I had started understanding this and doing this, even in my twenties, I really do.

00:31:39.309 --> 00:31:42.960
Um, because I think it would have changed my path.

00:31:43.210 --> 00:31:48.109
Um, I was a very artistic, creative person.

00:31:48.109 --> 00:31:49.430
I kind of set all that aside.

00:31:50.269 --> 00:31:57.569
You know, I was a writer and I made music and I wrote music and I created art and I was like, that's not going to make me money.

00:31:57.569 --> 00:31:59.690
So I just kind of put it aside and I miss it.

00:31:59.789 --> 00:32:15.059
And I wish I had spent more time continuing to develop that because I would be a much better musician, artist, and writer if I had been doing it for 40 years instead of trying to rediscovered at this age, but Hey, I'm better late than never.

00:32:15.559 --> 00:32:33.509
But I wish I had done that earlier and invested in The business side of things earlier, cause I really didn't, I didn't understand marketing and sales until much later in my career, you know, I was a designer and kind of deep in the machine and you have a team that does that, right?

00:32:34.049 --> 00:32:38.420
You have a full blown marketing team, you have a sales team, and you just want to design.

00:32:38.759 --> 00:32:40.990
I don't want to do all that dirty sales stuff.

00:32:40.990 --> 00:32:48.160
I just want to design and, I didn't learn any of it until way later in my career after I became a VP.

00:32:48.869 --> 00:32:51.549
And then I realized that, well, light bulb kind of went off in my head.

00:32:51.549 --> 00:32:52.869
It's like, everything is sales.

00:32:53.839 --> 00:32:54.660
Everything is sales.

00:32:55.400 --> 00:32:57.569
It's like you are constantly selling.

00:32:57.599 --> 00:32:58.799
You're trying to sell yourself.

00:32:58.799 --> 00:33:03.000
If you're trying to get a job, you're trying to sell yourself when you're building relationships.

00:33:03.980 --> 00:33:12.500
And it doesn't have to be the sales that we think is kind of dirty sales or, you know, that we all experienced the cold emails and the inboxing doesn't have to be like that.

00:33:13.460 --> 00:33:23.970
So I wish I'd understand that sooner and develop that skill sooner so that I would have more, more time to invest in building something on the side so I could set myself free sooner.

00:33:24.210 --> 00:33:27.460
You know, I'm glad I did it now, but I wish I'd done it sooner.

00:33:27.575 --> 00:33:27.585
Hmm.

00:33:28.535 --> 00:33:28.615
Right.

00:33:28.684 --> 00:33:28.994
Yeah.

00:33:29.045 --> 00:33:32.755
I can totally relate to that, you know, having been there, done that myself.

00:33:33.180 --> 00:33:44.019
Uh, I remember, you know, when I was working at, as an in house design lead for this big company in the UK, um, I remember looking down on the marketing folks saying, Hey, you know, they don't even do like, you know, any

00:33:44.535 --> 00:33:44.954
Right.

00:33:45.109 --> 00:33:45.380
Right.

00:33:45.500 --> 00:33:49.279
You know, we're, we're the ones doing all the work, the designing, the engineering teams and the marketing team.

00:33:49.279 --> 00:33:52.059
What they do is just like, you know, making some bullshit

00:33:52.295 --> 00:33:52.704
Yeah.

00:33:52.900 --> 00:34:00.730
to sell things, but now, like you said, looking back at, you know, what I could have learned from those guys, you know, I could have learned so much that I could

00:34:00.835 --> 00:34:01.734
Right.

00:34:02.539 --> 00:34:11.070
Um, journey to put myself out there and, yeah, understand how, yeah, marketing yourself works and branding yourself works and running a

00:34:11.114 --> 00:34:11.744
Right.

00:34:11.795 --> 00:34:12.224
Right.

00:34:13.125 --> 00:34:13.735
Yeah.

00:34:13.804 --> 00:34:17.914
I mean that's a big part of what I teach now, which is, it's kind of funny.

00:34:18.355 --> 00:34:21.914
Uh, and it applies to both the career path as well as solopreneurship.

00:34:23.034 --> 00:34:29.925
And so a lot of what I teach people is the concept of marketing yourself and selling yourself and what sales is.

00:34:30.905 --> 00:34:35.385
And how to do marketing in a way that feels authentic and feels good.

00:34:36.014 --> 00:34:39.644
And it doesn't have to be blowing your own horn and being self promotional.

00:34:39.644 --> 00:34:40.514
It's very different.

00:34:40.675 --> 00:34:42.295
Um, it's very different.

00:34:42.934 --> 00:34:45.994
But when you do that, everybody's aware of who you are.

00:34:46.795 --> 00:34:53.184
And so, a lot of your career, if you're doing it well, success is going to come from your relationships.

00:34:54.655 --> 00:34:56.355
A lot of mine did a lot of my jobs.

00:34:56.355 --> 00:34:57.974
Almost all my jobs came through networking.

00:34:57.974 --> 00:34:58.925
So that's a big piece of it.

00:34:59.864 --> 00:35:03.934
But if you want even more, the world has to know you exist.

00:35:04.255 --> 00:35:19.864
And I know so many talented people that I have coached over the years and been on my teams over the years that are very introverted, quiet people, especially when you look at design and engineering and things like that, very talented, but nobody knows they exist.

00:35:20.829 --> 00:35:21.139
Hmm,

00:35:21.454 --> 00:35:25.574
they just put their head down and they do their work and they hope good things will happen inside the company.

00:35:25.605 --> 00:35:35.934
But as you and I both know, it's not always the case, but if they had just done more to make the world aware of who they are, that's when I call it being an opportunity magnet.

00:35:35.965 --> 00:35:40.755
That's when opportunities start flowing your way and you'll never have to look for a job again.

00:35:41.605 --> 00:35:42.405
It will find you.

00:35:43.284 --> 00:35:44.505
And that's, that's true.

00:35:44.820 --> 00:35:57.380
me of, um, my brother who I just visited in, back in Sydney and, you know, he's a really hard worker, um, he's very talented and, um, You know, um, he, we recently had, uh, his first child as well, so

00:35:57.735 --> 00:35:58.045
Mm hmm.

00:35:58.135 --> 00:35:58.730
more busy.

00:35:59.659 --> 00:36:06.050
And, you know, he's, he's always on LinkedIn, as in he is, you know, what I call the persona of a lurker.

00:36:06.110 --> 00:36:07.309
You know, he's there to just,

00:36:07.614 --> 00:36:07.985
Sure.

00:36:08.630 --> 00:36:12.019
browse to the free, like scroll down the feeds, but he never posts anything.

00:36:12.195 --> 00:36:12.914
Right.

00:36:12.920 --> 00:36:14.210
so many people like that

00:36:14.344 --> 00:36:14.864
Oh, yeah.

00:36:14.989 --> 00:36:16.489
never post anything.

00:36:16.489 --> 00:36:18.215
They just dare to kind of read what other people are posted.

00:36:19.269 --> 00:36:21.789
And you know, when I asked them, why don't you post?

00:36:21.789 --> 00:36:24.510
I'm like, they're like, I don't know what I'm going to post about.

00:36:25.014 --> 00:36:25.545
Right.

00:36:25.702 --> 00:36:26.144
Yeah.

00:36:26.284 --> 00:36:26.614
Yeah.

00:36:26.619 --> 00:36:34.710
advice would you have for people who have never posted anything on LinkedIn or any other social platforms, you know, which would help them, put themselves out there.

00:36:35.170 --> 00:36:35.710
Yeah.

00:36:35.769 --> 00:36:36.179
Yeah.

00:36:36.650 --> 00:36:38.610
It's a very common reaction.

00:36:38.659 --> 00:36:43.769
Um, I'd say probably 95 percent of the people I talk to are like, I have nothing to say.

00:36:44.440 --> 00:36:48.500
You know, I don't have anything special or unique and which is absolutely not true.

00:36:49.000 --> 00:36:54.880
Um, everybody has had amazing life experiences that are very unique and even career experiences.

00:36:55.510 --> 00:37:09.269
And the funny thing is everything you know that seems, um, Natural to you and easy to you and kind of boring because it's like, Hey, I just do it is interesting to someone who's younger in their career path, right?

00:37:09.280 --> 00:37:11.929
They're like, I didn't, I don't know how to do that.

00:37:11.980 --> 00:37:13.429
Even like, think about a college kid.

00:37:13.429 --> 00:37:14.480
How do I get my first job?

00:37:15.070 --> 00:37:16.110
You know, all this stuff.

00:37:16.110 --> 00:37:19.500
So it's like so much valuable information that people have that they're not.

00:37:20.190 --> 00:37:30.070
Recognizing or sharing, but I'd say the very first easy way, and it's probably the smartest way is to engage on other comments on other posts, like making comments.

00:37:30.599 --> 00:37:38.480
And so identifying a few key people that are pretty notable in your profession, pretty notable in your industry, right?

00:37:39.139 --> 00:37:40.789
Um, that you respect and admire.

00:37:40.789 --> 00:37:42.530
It's like, Hey, they're good at what they do.

00:37:42.579 --> 00:37:43.929
I like their point of view.

00:37:44.420 --> 00:37:46.469
Uh, they're clearly well.

00:37:46.550 --> 00:37:49.329
Recognized and they have a large follower base, right?

00:37:49.710 --> 00:37:51.269
So they're the ones that are engaging.

00:37:51.269 --> 00:37:52.260
You see them all day long.

00:37:53.039 --> 00:37:56.119
So they're on LinkedIn, they're on Twitter, they're whatever they're wherever.

00:37:56.719 --> 00:37:57.989
And they're posting stuff.

00:37:58.769 --> 00:38:00.519
You probably have a point of view on that.

00:38:00.690 --> 00:38:04.170
You probably have an opinion about that, even if you agree with it.

00:38:04.230 --> 00:38:10.920
And so I think a big part of getting started is to do that is to find something.

00:38:11.545 --> 00:38:19.405
And either you agree and you can add something to the conversation, like, Oh yeah, that's a, you know, I have a story about that, or I can add more to that.

00:38:19.434 --> 00:38:21.474
So the people are just coming and go, yeah, great.

00:38:21.494 --> 00:38:22.315
That's a good idea.

00:38:22.315 --> 00:38:24.275
It's like, that doesn't do anything right.

00:38:24.664 --> 00:38:25.934
No one's going to notice those people.

00:38:25.934 --> 00:38:26.585
None of us do.

00:38:26.614 --> 00:38:30.255
It's just like, okay, but the people that say something.

00:38:30.559 --> 00:38:41.280
interesting that put their own spin on it, their own twist, or they share a story or they say, Oh, that reminds me of when I worked with this client or I had a boss like that, or whatever it might be.

00:38:41.619 --> 00:38:43.650
And they're human and they share a real story.

00:38:43.989 --> 00:38:44.699
People notice.

00:38:45.239 --> 00:38:51.695
Um, I do the same thing and people will comment on my comments or they'll reach out to me.

00:38:51.695 --> 00:38:53.534
They're like, I really like what you said on his post.

00:38:54.094 --> 00:38:55.494
You had an interesting point of view.

00:38:55.494 --> 00:38:59.684
I didn't realize, you know, you did this too, or whatever you'd experienced that too.

00:39:00.405 --> 00:39:03.335
Uh, so I get people connecting with me from my comments.

00:39:03.894 --> 00:39:06.695
It tends to work better than posting your own stuff when you're not.

00:39:07.164 --> 00:39:12.815
Known yet when you don't have a big following base, cause it's really hard to get noticed on the internet really hard.

00:39:13.445 --> 00:39:32.460
But if someone has a huge number of followers and everything they post gets thousands of comments and engagement, if you can get in early, and so this is why it's important, I think, to, Have your list of people you want to engage with, you know, in some places like Twitter, you can actually make a special list and you can go and see just a feed of their stuff.

00:39:32.659 --> 00:39:33.860
Like I have 10 people.

00:39:34.119 --> 00:39:37.079
I don't have a lot that I think are pretty notable.

00:39:37.099 --> 00:39:38.389
I like what they have to say.

00:39:38.719 --> 00:39:39.590
I made a list.

00:39:40.190 --> 00:39:43.519
I go to Twitter and I look at that list and I see nothing but their tweets, right?

00:39:44.005 --> 00:39:47.864
And so I can engage on something they just tweeted 30 seconds ago.

00:39:48.875 --> 00:39:49.985
And when you do that,

00:39:50.070 --> 00:39:52.050
you get some kind of like notifications when they

00:39:52.224 --> 00:39:53.137
yeah, exactly.

00:39:53.425 --> 00:39:54.735
So you can get notifications.

00:39:54.735 --> 00:40:02.255
You can go in and I just, I don't want to waste time on social media and I'm sure a lot of people don't, um, but you set a timer.

00:40:02.945 --> 00:40:12.905
So you set a timer for 30 minutes and say, I'm going to go, I'm going to do my homework and I'm going to engage on social media and you just comment.

00:40:13.155 --> 00:40:18.715
And you share and you say things that are insightful or funny, or you can disagree respectfully.

00:40:18.724 --> 00:40:22.445
You can say, you know, I don't know if I agree with that because my experience has been X.

00:40:22.545 --> 00:40:23.494
This is what I've seen.

00:40:24.235 --> 00:40:25.324
And that's a good thing too.

00:40:25.875 --> 00:40:27.375
Um, so that's a good way to start.

00:40:27.625 --> 00:40:28.514
That's a good way to start.

00:40:29.195 --> 00:40:32.074
And I think that's also a great Genesis for.

00:40:32.590 --> 00:40:33.820
Coming up with ideas.

00:40:33.820 --> 00:40:36.269
So you can call it being an idea machine.

00:40:36.269 --> 00:40:38.079
Tim Ferriss, I think talks about this.

00:40:38.099 --> 00:40:51.119
Um, uh, James Al Tucher talks about this where it's like, just get into the habit of exercising that muscle where you become an idea machine, where you're just jotting down things that strike you throughout the day.

00:40:52.090 --> 00:40:56.460
And it can be a reaction to something like, Oh, I absolutely disagree with that.

00:40:56.480 --> 00:40:58.670
You know, and I'm going to have to write my own article about this.

00:40:58.679 --> 00:41:00.289
Cause I can't stand what they just said.

00:41:00.949 --> 00:41:02.900
That's a really strong, powerful.

00:41:03.030 --> 00:41:06.090
Pull to create something to write an article.

00:41:06.679 --> 00:41:10.340
I have a list, you know, and I keep it in, I had used to have a never note.

00:41:10.340 --> 00:41:11.639
Now I use Ulysses for this.

00:41:11.650 --> 00:41:12.579
It's a Markdown app.

00:41:13.199 --> 00:41:18.670
And I have something like 470 different article ideas that I've captured over the last few years.

00:41:19.280 --> 00:41:20.840
And I just will write like.

00:41:21.094 --> 00:41:24.054
A sentence or two, or maybe even an outline, like it really hits me.

00:41:24.054 --> 00:41:27.255
And I'm like, here's what I want to write here, 10 bullet points about what I want to write.

00:41:28.094 --> 00:41:34.315
And I set it aside and then I go back later when it's time to write and I harvest, I go through the list and go, okay, I want to write about that today.

00:41:34.835 --> 00:41:40.025
You know, the importance of getting noticed when you want to get promoted, that kind of thing, whatever it might be.

00:41:40.534 --> 00:41:43.775
So that's a good habit to get into and starts to exercise that creative muscle.

00:41:43.775 --> 00:41:47.724
And before you know, it's like, I do have something to say, I do have something to share.

00:41:48.244 --> 00:41:48.815
Hey, I.

00:41:49.179 --> 00:41:50.469
I've done some cool stuff.

00:41:50.469 --> 00:41:54.889
I think people could benefit from this and getting into that mentality helps.

00:41:55.860 --> 00:41:57.150
Can I help someone else?

00:41:57.530 --> 00:41:58.590
Can I help someone else?

00:42:00.250 --> 00:42:00.519
Yeah.

00:42:00.550 --> 00:42:02.030
I can definitely see where you're coming from.

00:42:02.190 --> 00:42:12.679
Um, I think the, the challenge that I've faced in the past is, um, let's say, and I would, you know, scroll down my LinkedIn

00:42:12.719 --> 00:42:13.150
Mm hmm.

00:42:13.170 --> 00:42:15.590
and I might see a post that I'm interested in.

00:42:15.590 --> 00:42:15.940
Okay.

00:42:17.230 --> 00:42:21.550
a lot of times, you know, if, let's say if I'm, if I don't agree with, you know, what the person has said,

00:42:21.815 --> 00:42:22.144
Sure.

00:42:22.260 --> 00:42:26.460
um, I think I didn't want to be disagreeable.

00:42:27.054 --> 00:42:27.644
Sure.

00:42:27.675 --> 00:42:28.014
Yeah.

00:42:28.054 --> 00:42:28.385
Yeah.

00:42:29.110 --> 00:42:31.369
um, I didn't want to kind of stir up the conversation.

00:42:31.369 --> 00:42:33.159
I just went like, yeah, care.

00:42:33.170 --> 00:42:34.829
Like, yeah, I don't agree, but I don't care.

00:42:35.275 --> 00:42:35.695
Right.

00:42:35.862 --> 00:42:36.135
Right.

00:42:36.550 --> 00:42:37.829
I didn't want to be wrong.

00:42:37.889 --> 00:42:43.400
You know, I wanted to, you know, give my perspective, but I didn't want it to be like the wrong Perspective.

00:42:43.409 --> 00:42:44.570
I didn't want to say the wrong thing and,

00:42:44.644 --> 00:42:45.425
Right.

00:42:45.494 --> 00:42:46.155
Right.

00:42:46.215 --> 00:42:46.605
Sure.

00:42:46.679 --> 00:42:49.949
And I can see now that that's, that was probably more of a mindset

00:42:50.144 --> 00:42:50.505
Mm hmm.

00:42:52.320 --> 00:42:58.039
How would you manage, you know, those emotions or those fears?

00:42:58.335 --> 00:42:58.914
Right.

00:42:58.985 --> 00:42:59.394
Right.

00:42:59.655 --> 00:43:06.054
So the one, like in one case, sometimes it is something that's not worth engaging with.

00:43:06.114 --> 00:43:10.144
There's a lot of stuff I disagree with and I'm like, Uh, like you said, do I care?

00:43:10.144 --> 00:43:10.605
I don't care.

00:43:10.985 --> 00:43:15.445
It's like, it can be about a topic where it's like, I, I'm not an expert in this.

00:43:15.474 --> 00:43:16.465
I don't agree with it.

00:43:16.974 --> 00:43:17.465
I don't care.

00:43:17.795 --> 00:43:17.945
Yeah.

00:43:17.945 --> 00:43:19.074
I'm not going to engage.

00:43:19.125 --> 00:43:22.635
I'm not, I'll just scroll right on by, you know, not worth my time.

00:43:23.465 --> 00:43:26.784
Sometimes there is stuff where it's like, I don't want.

00:43:27.324 --> 00:43:34.724
The people reading this to be kind of misinformed about something like they're like believing that this is the right way to do something.

00:43:35.255 --> 00:43:43.885
So sometimes I have, I feel like I have to say something where it's like, I know you think that this is the way you do this, but it's like, that has not been my experience.

00:43:44.474 --> 00:43:49.614
And I think that's how you get over the hump of being wrong is that you're talking about.

00:43:50.144 --> 00:43:54.514
You, if you're sharing stories, cause stories are not false, unless you're a liar.

00:43:54.534 --> 00:43:55.085
Don't be a liar.

00:43:55.344 --> 00:43:59.094
It's like, tell a true story, but it's like the story's not false.

00:44:00.054 --> 00:44:00.494
Right?

00:44:00.505 --> 00:44:02.364
So it's like, this has been my experience.

00:44:02.364 --> 00:44:06.885
I'm not saying that this is, you know, a deeply researched Harvard article.

00:44:07.244 --> 00:44:08.855
This is a story from my life.

00:44:09.460 --> 00:44:10.769
And this is what happened to me.

00:44:10.769 --> 00:44:12.650
And here's how I overcame that challenge.

00:44:13.050 --> 00:44:16.110
Or this is the story from a client and I've anonymized it.

00:44:16.110 --> 00:44:19.389
And I said, yeah, they were facing this challenge and here's how we overcame that challenge.

00:44:20.070 --> 00:44:20.900
That's truth.

00:44:21.349 --> 00:44:23.590
You're kind of standing in the truth, right?

00:44:23.960 --> 00:44:25.519
So you can't be wrong.

00:44:26.280 --> 00:44:27.239
You're not wrong.

00:44:27.840 --> 00:44:28.010
Yeah.

00:44:28.030 --> 00:44:31.739
It's like, this is what I believe because this is what happened and this is how I approach it.

00:44:31.739 --> 00:44:34.519
And it's worked for me, you know, your mileage may vary.

00:44:34.570 --> 00:44:36.079
Maybe you need to try something different.

00:44:36.889 --> 00:44:37.739
I think.

00:44:38.099 --> 00:44:41.289
There are some objective things where it is challenging, right?

00:44:41.329 --> 00:44:43.500
Like what is the best way to write this piece of code?

00:44:44.260 --> 00:44:54.960
You know, if you feel like, hey, I'm only an engineer with a year of experience and somebody with 20 years of experience said this, yeah, you might feel like I can't really chime in on this.

00:44:54.969 --> 00:44:58.849
And it's kind of an objective thing, technical thing.

00:44:58.860 --> 00:45:00.480
It's a scientific thing.

00:45:00.519 --> 00:45:01.119
That's hard.

00:45:01.130 --> 00:45:06.860
You got to do your homework and do your research so that you know more because sometimes people have opinions about stuff that are just.

00:45:07.514 --> 00:45:17.614
Well, I'm truly wrong and I will see people disagree with actual scientists about something they're like, well, I don't think so because I believe this and it's like, this is their life's work.

00:45:17.644 --> 00:45:19.525
They've done 20 years of research.

00:45:19.795 --> 00:45:24.574
I think they know what they're talking about, but I think a lot of stuff in our life.

00:45:24.614 --> 00:45:25.215
all those things.

00:45:25.574 --> 00:45:26.045
Yeah.

00:45:26.414 --> 00:45:26.804
Yeah.

00:45:27.155 --> 00:45:30.375
I think a lot of stuff in life is much more qualitative than that.

00:45:30.735 --> 00:45:36.514
Um, I can't remember who said this and they said, you know, just get into the habit of posting.

00:45:36.914 --> 00:45:41.574
Short thoughts every day because you're worried that everybody's paying attention.

00:45:41.574 --> 00:45:43.155
It's like, you wish you had that problem.

00:45:43.164 --> 00:45:44.195
No one's paying attention.

00:45:44.894 --> 00:45:48.804
No one cares because there are billions of us doing this.

00:45:49.074 --> 00:45:50.525
And it's so hard to get noticed.

00:45:50.525 --> 00:45:55.175
And once you realize that a little bit of the spotlight effect goes away, like no one's even looking.

00:45:55.735 --> 00:46:02.855
When I started writing, my newsletter is like, I just, I didn't care because I was like, I'm just going to create a body of work and build up.

00:46:03.204 --> 00:46:06.454
So I have weeks and months and years of articles, right?

00:46:07.724 --> 00:46:08.545
No one's reading it.

00:46:09.364 --> 00:46:10.184
No one cares.

00:46:10.284 --> 00:46:11.554
I wish right.

00:46:11.565 --> 00:46:14.184
In those early days, you wish thousands of people were reading it.

00:46:14.184 --> 00:46:15.554
They're not, no one's even looking.

00:46:16.275 --> 00:46:19.295
Uh, and you can go back and you can edit and fix things.

00:46:19.295 --> 00:46:19.675
Right.

00:46:19.675 --> 00:46:21.894
So if you feel like, Oh no, I was wrong about that.

00:46:21.965 --> 00:46:22.664
Go fix it.

00:46:22.764 --> 00:46:23.465
Edit it.

00:46:23.684 --> 00:46:24.215
Right.

00:46:24.585 --> 00:46:27.554
Or I tweeted something that I was like, Oh, now I changed my mind.

00:46:27.574 --> 00:46:28.264
Delete it.

00:46:29.235 --> 00:46:29.885
Get rid of it.

00:46:29.914 --> 00:46:32.184
It's okay to curate your content.

00:46:32.255 --> 00:46:33.034
Same with LinkedIn.

00:46:33.045 --> 00:46:33.954
Go in and delete.

00:46:34.264 --> 00:46:34.605
Yeah.

00:46:34.699 --> 00:46:37.079
It's absolutely reversible and it's okay.

00:46:37.079 --> 00:46:39.380
And I wish more people would do this to admit when you were wrong.

00:46:40.619 --> 00:46:41.960
So you could share something.

00:46:42.250 --> 00:46:45.530
And as you learned more, six months later, you know what?

00:46:45.539 --> 00:46:49.849
It's like, I thought this, but the more I engaged and learned.

00:46:50.599 --> 00:47:00.110
I realized I was wrong and so I've changed my mind about this and I can't remember who said this, but they said, you know, have strong beliefs loosely held.

00:47:00.800 --> 00:47:12.190
So be strong in your conviction and be confident, but don't hold them so tightly that you ignore evidence that proves that you're wrong and be willing to say, I was wrong about that.

00:47:13.119 --> 00:47:14.710
I respect somebody who talks like that.

00:47:14.739 --> 00:47:18.380
I respected leaders like that saying, Hey, I know I told you guys to do this.

00:47:18.599 --> 00:47:19.190
I was wrong.

00:47:19.539 --> 00:47:20.329
I apologize.

00:47:20.360 --> 00:47:21.019
Let's change.

00:47:21.059 --> 00:47:22.070
Let's do something different.

00:47:22.849 --> 00:47:23.349
Thank you.

00:47:23.869 --> 00:47:26.730
You're human, you know, it's like, and it's okay to be human.

00:47:27.269 --> 00:47:36.885
So, I, I think a big thing is people realizing, The, the attention span is pretty low now, pretty short, uh, social media has done this to us.

00:47:36.934 --> 00:47:39.005
Um, everything's done this to us.

00:47:39.795 --> 00:47:49.315
Everything's easy, everything's quick, people don't have a lot of patience, and so you don't have to write a perfect 3, 000 word article, deeply researched.

00:47:49.525 --> 00:47:52.005
You could write four or five sentences and that's enough.

00:47:52.744 --> 00:47:55.885
Um, and I think, Godin as a great example of this.

00:47:56.715 --> 00:48:10.264
So if you look at Seth Godin's blog, and I can't remember how long he's been doing this over 20 years, 25 years, He's been blogging and posting every single day for decades and go look at what he writes.

00:48:10.875 --> 00:48:12.644
There are days It's like two sentences.

00:48:12.974 --> 00:48:13.735
That is it.

00:48:14.625 --> 00:48:19.195
It's an insightful thought about marketing that just popped into his head.

00:48:19.195 --> 00:48:19.980
He wanted to share it.

00:48:20.730 --> 00:48:24.110
And it's like two sentences, that doesn't take a lot of time.

00:48:24.869 --> 00:48:30.840
Uh, and so I think if you lower your barrier and say, it is okay to be human, it's okay to build in public, right.

00:48:31.530 --> 00:48:35.960
And share thoughts as they strike me and be open and say, here's what I think.

00:48:36.409 --> 00:48:37.199
What do you guys think?

00:48:37.840 --> 00:48:38.559
People love that.

00:48:39.349 --> 00:48:40.369
People love that.

00:48:40.420 --> 00:48:41.769
What is your experience, Ben?

00:48:41.829 --> 00:48:43.119
What have you learned about this?

00:48:43.760 --> 00:48:47.019
I'm not saying I'm the expert, but here's what I've experienced.

00:48:47.039 --> 00:48:47.900
Do you agree?

00:48:47.920 --> 00:48:48.719
Do you disagree?

00:48:48.730 --> 00:48:50.019
Have you had a different experience?

00:48:50.309 --> 00:48:51.769
Now you're encouraging dialogue.

00:48:51.780 --> 00:48:54.409
You're not saying I'm the expert who knows every single thing.

00:48:55.474 --> 00:48:55.855
Hmm.

00:48:55.980 --> 00:49:03.570
Super easy way to start doing what you should be doing, which is putting stuff out there and just engaging with people and having a conversation.

00:49:05.034 --> 00:49:05.425
Yeah.

00:49:06.244 --> 00:49:10.800
um, I started this podcast, um, Almost three years ago now.

00:49:10.869 --> 00:49:23.159
Um, and you know, when I bought the domain and set up the website, the website actually came up with this feature where it will pop up this, you know, pop up asking for, for people's email addresses and say, Hey, like, you know, we'll

00:49:23.309 --> 00:49:24.000
Hmm.

00:49:24.550 --> 00:49:29.809
And I was recently, you know, checking how many people are signed up and there's like quite a few people who've kind of signed up to their newsletter.

00:49:30.519 --> 00:49:30.840
Yeah.

00:49:31.090 --> 00:49:34.769
I haven't seen sent a single newsletter to my audience.

00:49:37.570 --> 00:49:37.719
And

00:49:37.820 --> 00:49:38.440
Yeah.

00:49:38.500 --> 00:49:42.050
about, ah, I should probably send them a newsletter, but I don't know what to write in that newsletter,

00:49:42.070 --> 00:49:42.460
Right.

00:49:43.000 --> 00:49:43.570
Yeah.

00:49:43.619 --> 00:49:45.369
this, in this, you know, in these conversations.

00:49:46.190 --> 00:49:46.880
would be your advice?

00:49:46.880 --> 00:49:48.960
What, what should be in that first newsletter?

00:49:48.960 --> 00:49:51.943
Hmm.

00:49:52.050 --> 00:49:52.619
No.

00:49:52.639 --> 00:49:59.889
Um, well, a great way to start is to ask questions saying, thank you for signing up for my newsletter.

00:49:59.900 --> 00:50:02.045
What would you like to see for my podcast?

00:50:03.054 --> 00:50:04.335
What have you enjoyed the most?

00:50:04.335 --> 00:50:05.635
What would you like to see more of?

00:50:05.635 --> 00:50:06.914
What would you like to see less of?

00:50:07.554 --> 00:50:10.335
And just asking, you know, you signed up for a reason.

00:50:10.364 --> 00:50:11.364
You're interested.

00:50:11.914 --> 00:50:14.445
Uh, I want to hear, what were you hoping to see?

00:50:14.474 --> 00:50:16.144
What were you hoping to hear on my podcast?

00:50:16.155 --> 00:50:17.625
Um, how can I bring you more of that?

00:50:17.664 --> 00:50:21.175
You know, so you learn a lot, which is great, which is a fantastic thing.

00:50:21.945 --> 00:50:27.445
You know, a lot of newsletters, um, That I create, you know, some are just my thoughts on things.

00:50:27.445 --> 00:50:30.114
A lot of them are inspired by people I coach.

00:50:30.275 --> 00:50:34.804
So it's like, wow, this problem came up and I'm sure it's not unique, right?

00:50:35.364 --> 00:50:40.945
And a lot of my early articles were about me and the issues I went through and the pain I went through.

00:50:40.945 --> 00:50:44.045
And I said, if I can save other people from going through this, great.

00:50:44.300 --> 00:50:46.030
I mean, that's the whole point.

00:50:46.590 --> 00:50:47.710
That's the whole point of me writing.

00:50:47.710 --> 00:50:57.849
This is that, and somebody also said this and they said, think about the number of people you can help through coaching one on one hundreds, thousands, maybe in your lifetime and your career.

00:50:58.909 --> 00:51:01.349
If you write, you could help millions of people.

00:51:01.360 --> 00:51:02.300
Have you thought about that?

00:51:02.489 --> 00:51:04.510
It's like you could share something.

00:51:05.400 --> 00:51:09.980
That if millions of people read it, they'd be like, Oh, that's a great way to deal with a difficult boss.

00:51:09.980 --> 00:51:11.010
I hadn't thought about that.

00:51:11.010 --> 00:51:15.489
And now you've helped people have a better life managing a difficult boss.

00:51:16.070 --> 00:51:16.789
And that hit me.

00:51:16.800 --> 00:51:17.780
And I was like, you're right.

00:51:18.130 --> 00:51:20.489
I should be sharing this stuff.

00:51:20.949 --> 00:51:21.530
Somebody reads it.

00:51:21.539 --> 00:51:21.789
Great.

00:51:21.789 --> 00:51:23.340
If they don't create, I don't care.

00:51:23.380 --> 00:51:24.699
I'm putting it out into the universe.

00:51:24.909 --> 00:51:26.440
I'm just going to document it and move on.

00:51:27.260 --> 00:51:28.949
Um, and people do, they do read it.

00:51:28.949 --> 00:51:29.969
And so it is helpful.

00:51:30.695 --> 00:51:34.184
Um, a lot of the stuff also comes from the podcast, right?

00:51:34.304 --> 00:51:40.454
And so I will share like the top five insights that came from the conversation, the podcast, and that'll be the newsletter.

00:51:40.994 --> 00:51:44.844
And I'll say, just had a great interview with this person here.

00:51:44.844 --> 00:51:47.715
The top five insights they shared that I thought were really cool.

00:51:48.585 --> 00:51:50.094
Go listen to the full podcast.

00:51:50.094 --> 00:51:51.684
If you want to hear the entire conversation, right?

00:51:51.695 --> 00:51:52.344
And that's it.

00:51:52.364 --> 00:51:53.244
That's the newsletter.

00:51:53.264 --> 00:51:54.204
That's all there is to it.

00:51:54.775 --> 00:51:55.635
So I think.

00:51:56.389 --> 00:51:58.769
The bar again can be pretty low.

00:51:58.809 --> 00:52:02.679
There are a lot of people with very successful newsletters that are incredibly short.

00:52:03.400 --> 00:52:08.480
Um, my newsletter coach that I've worked with before, Josh Spector, he's great, fantastic.

00:52:08.949 --> 00:52:10.929
One of the best newsletter people out there.

00:52:11.514 --> 00:52:22.125
Uh, and he has a newsletter he puts out almost every single day that sometimes it's just like a couple of sentences and three links and he's like, Hey, I encountered this really cool thing about marketing.

00:52:22.565 --> 00:52:25.114
Here's a real interesting insight about sales.

00:52:25.114 --> 00:52:29.465
Here's what you should be doing with your newsletter, how you do your opening sentence, whatever it might be.

00:52:29.804 --> 00:52:30.244
That's it.

00:52:31.025 --> 00:52:31.905
Uh, it's very short.

00:52:31.905 --> 00:52:34.614
And he said, people don't have patience to read a long newsletter.

00:52:34.815 --> 00:52:36.985
And they don't, they really don't.

00:52:37.474 --> 00:52:38.605
So the bar is low.

00:52:38.605 --> 00:52:41.914
You can just have a flash of insight.

00:52:41.914 --> 00:52:43.775
And this is what I, you got to get into this habit.

00:52:43.784 --> 00:52:45.724
I encourage morning journaling, for example.

00:52:45.755 --> 00:52:51.855
Uh, and I tell people, absolutely make your tea, your cup of coffee, whatever it is you do in the morning.

00:52:52.449 --> 00:53:04.670
Sit down in an armchair with a paper notebook, which is great because you don't get interrupted by anything digital and just write a page of your thoughts, whatever they are and go wild, go crazy.

00:53:04.670 --> 00:53:13.369
This is just for you, you know, cool business ideas, product ideas, design ideas, whatever it might be, just write them down.

00:53:14.230 --> 00:53:18.079
And then you'll get into this habit of generating these ideas and they hit you.

00:53:18.179 --> 00:53:22.039
I'm sure people have them when they're driving, commuting, taking a shower.

00:53:22.039 --> 00:53:22.500
We all have.

00:53:22.784 --> 00:53:25.114
Cool ideas going for a hike.

00:53:25.114 --> 00:53:26.125
I have cool ideas.

00:53:26.614 --> 00:53:28.985
Get into the habit is writing them down, write it down quickly.

00:53:28.994 --> 00:53:29.635
It doesn't take long.

00:53:29.775 --> 00:53:30.155
Right.

00:53:30.164 --> 00:53:32.295
And I have an app on my phone for doing that too.

00:53:33.155 --> 00:53:38.614
And then every time you want to get inspired to write something, go through and scan it and go, that's a cool topic.

00:53:38.614 --> 00:53:39.514
I should write about that.

00:53:40.264 --> 00:53:41.594
And again, it doesn't have to be very long.

00:53:42.375 --> 00:53:44.514
I can have an opening paragraph.

00:53:44.514 --> 00:53:47.815
I can make three points saying, yeah, you should do one, two, and three.

00:53:48.215 --> 00:53:50.844
It's going to be a lot more successful for you if you do it this way.

00:53:51.400 --> 00:53:51.929
What do you think?

00:53:51.929 --> 00:53:53.329
Do you have any questions about this?

00:53:53.340 --> 00:53:53.869
And that's it.

00:53:53.880 --> 00:53:54.960
That's the end of the newsletter.

00:53:54.960 --> 00:53:59.880
I think people expect perfection and it doesn't have to be.

00:54:00.639 --> 00:54:21.315
I think we're leaving the era, hopefully, it seems like, of perfect content creators that have Everything just dialed up with the great ring lights and all the makeup and all the adjustments and filters and spending a thousand dollars per podcast episode to edit it and have a team put music in, do all that stuff.

00:54:22.355 --> 00:54:26.784
We're kind of returning to the era of what the internet used to be, which is, can I just connect with people?

00:54:27.684 --> 00:54:29.405
I'm tired of connecting with big brands.

00:54:29.405 --> 00:54:32.525
I'm tired of connecting with polished people who seem like they're perfect.

00:54:33.215 --> 00:54:36.954
I just want to connect with real people and have real conversations.

00:54:37.485 --> 00:54:39.394
And so I'm seeing people.

00:54:39.844 --> 00:54:49.335
Like Isabel Stern's a great example on LinkedIn, who came out of nowhere and is super successful with engagement because she just shares like a quirky thought.

00:54:50.014 --> 00:54:50.934
That's how I found her.

00:54:50.934 --> 00:54:51.594
And I followed her.

00:54:51.594 --> 00:54:52.445
I said, she's funny.

00:54:52.485 --> 00:54:53.244
This is funny.

00:54:53.445 --> 00:54:55.485
She'll say like one sentence or two sentences.

00:54:55.485 --> 00:54:58.545
And just the most kind of off the wall comments.

00:54:59.039 --> 00:55:07.949
You know, mocking LinkedIn and marketing and all the silliness that's gone on with everything over the years, uh, but gets lots of engagement because of that.

00:55:07.949 --> 00:55:09.349
Cause I think we're all feeling that way.

00:55:09.469 --> 00:55:11.730
Like, come on, aren't we tired of this?

00:55:12.309 --> 00:55:13.170
Can we just be human?

00:55:15.059 --> 00:55:15.460
Yeah.

00:55:16.429 --> 00:55:24.769
I think, um, but also It's probably the hardest to be real online, especially when you have to show yourself more authentically.

00:55:24.909 --> 00:55:25.409
Sure.

00:55:25.590 --> 00:55:25.949
Yeah.

00:55:26.050 --> 00:55:30.409
you're so conditioned to believe that you've got to show this, I don't know, professional version of yourself.

00:55:30.679 --> 00:55:31.199
Right.

00:55:31.420 --> 00:55:36.269
and sometimes that, you know, a lot of times you equate professionalism to just be boring, boring and straight.

00:55:36.269 --> 00:55:44.480
Yeah.

00:55:44.530 --> 00:55:45.219
this it?

00:55:46.335 --> 00:55:47.445
Is this all there is?

00:55:47.445 --> 00:55:48.585
I don't feel fulfilled.

00:55:48.605 --> 00:55:49.855
I'm not enjoying this.

00:55:50.750 --> 00:55:53.539
And I think you can let a little more of yourself out.

00:55:53.539 --> 00:55:59.380
I don't think you'll ever be as loose and free on LinkedIn as you are with your friends and family.

00:55:59.449 --> 00:56:00.230
And I think that's okay.

00:56:00.309 --> 00:56:02.250
I think we're different people with different people.

00:56:02.469 --> 00:56:03.710
It's always been the case, right?

00:56:04.110 --> 00:56:07.750
I behave differently with a stranger I see at the coffee shop than I do with my brother.

00:56:07.769 --> 00:56:08.690
That's just the way it is.

00:56:09.539 --> 00:56:18.139
Um, and I think LinkedIn is the same, but I think what you can do is intentionally show more of yourself that you're quite happy to.

00:56:18.815 --> 00:56:24.675
To filter out what you don't want to attract, what you do want, you know, they talk about your vibe attracts your tribe.

00:56:24.675 --> 00:56:30.875
So being enough for yourself to say, if you don't appreciate this side of me, then I probably don't want to work with your company.

00:56:30.875 --> 00:56:33.005
Anyway, I don't want to work there.

00:56:33.474 --> 00:56:39.204
You know, if you're not like this, or if this upsets you that I'm human, we're not going to work out.

00:56:39.204 --> 00:56:43.655
I'm going to be miserable working there because I'll have to mask myself and be somebody completely different.

00:56:43.655 --> 00:56:45.304
And I've been in that situation where.

00:56:45.894 --> 00:56:47.885
I just felt like I wasn't myself for years.

00:56:48.675 --> 00:56:54.184
And so I think being enough of yourself to attract the people that say, I like your sense of humor.

00:56:54.184 --> 00:56:56.105
I like your philosophy about design.

00:56:56.144 --> 00:56:58.764
I like the way you think about leadership and management.

00:56:59.335 --> 00:57:03.985
I know that's going to upset some people, but it attracted me and that's okay.

00:57:04.594 --> 00:57:07.804
Cause if you're middle of the road, you don't mean anything.

00:57:07.855 --> 00:57:09.954
You're not attracting anyone.

00:57:10.764 --> 00:57:13.175
And so it's okay to turn people away.

00:57:13.474 --> 00:57:20.355
And I think that's the hardest thing for people to realize is to get more of that abundance mindset of there's plenty of opportunity out there.

00:57:20.925 --> 00:57:23.284
There are millions of employers out there.

00:57:24.114 --> 00:57:25.454
I don't want to work with all of them.

00:57:26.344 --> 00:57:28.034
I would hate some of those companies.

00:57:28.034 --> 00:57:31.125
I would hate that job, so I don't care if I turn them away.

00:57:31.144 --> 00:57:32.655
I don't care if they don't like me.

00:57:33.264 --> 00:57:40.164
I don't want to work there anyway, but I will connect and attract the people that have the kind of company culture and management style.

00:57:40.599 --> 00:57:45.349
That is right for me because they'll see me and they'll say, I appreciate their sense of humor.

00:57:45.349 --> 00:57:47.400
I appreciate how they made fun of whatever.

00:57:47.800 --> 00:57:51.469
It's like, yeah, we're, we're kind of the anti marketing marketing company too.

00:57:51.489 --> 00:57:53.360
We were tired of standard marketing.

00:57:53.449 --> 00:57:56.739
And so that's funny that you said that we should talk.

00:57:56.989 --> 00:58:01.139
It seems like you have the right philosophy and that kind of matches our point of view.

00:58:01.900 --> 00:58:03.840
So totally.

00:58:04.280 --> 00:58:04.800
Yeah.

00:58:05.429 --> 00:58:09.219
And I guess that comes down to, you know, Working on your own self awareness.

00:58:09.550 --> 00:58:12.659
Learning by yourself in what makes you, you,

00:58:13.170 --> 00:58:13.559
Yeah.

00:58:13.610 --> 00:58:20.000
also having the to shape personal brand more proactively.

00:58:20.309 --> 00:58:20.909
Right.

00:58:21.110 --> 00:58:28.110
Cause in a lot of us, you know, working in design, We get a lot of our sense of identity from our work, from our roles,

00:58:28.500 --> 00:58:29.179
Right.

00:58:29.199 --> 00:58:33.610
times there's something like, for example, a UX designer, a UI designer, a product designer, or whoever that

00:58:33.630 --> 00:58:34.030
Right.

00:58:34.059 --> 00:58:34.550
Right.

00:58:34.650 --> 00:58:39.599
But there are so many millions of us like, like us, like there's so many other UX designers and

00:58:39.599 --> 00:58:41.409
Oh, yeah, Right.

00:58:42.449 --> 00:58:50.159
So, know, I get this, this need to craft your own unique brand.

00:58:51.025 --> 00:59:01.704
But when you're, let's say a UX designer amongst millions of others, other UX designers, do you even make that first, take that first step into crafting your unique personal brand?

00:59:02.550 --> 00:59:03.000
Yeah.

00:59:03.429 --> 00:59:03.590
Yeah.

00:59:03.590 --> 00:59:08.179
I do think one of the worst things you can do is define yourself by a title and an employer.

00:59:08.659 --> 00:59:09.340
It's like,

00:59:09.574 --> 00:59:09.945
Hmm.

00:59:10.880 --> 00:59:15.269
because I see people do it like I'm a senior UX designer at Google and then they get laid off.

00:59:15.300 --> 00:59:16.150
Well, what are you now?

00:59:17.175 --> 00:59:22.335
Um, nothing bad, um, bad for a lot of reasons.

00:59:22.364 --> 00:59:24.485
Cause you are going to change employers.

00:59:24.835 --> 00:59:26.085
You don't have control over that.

00:59:26.105 --> 00:59:27.054
They could lay you off.

00:59:27.085 --> 00:59:28.105
Things can happen, right?

00:59:28.505 --> 00:59:31.135
So don't tie your identity to an employer for one.

00:59:31.925 --> 00:59:38.195
Don't even tie your identity to a profession or a title like that because I completely changed.

00:59:38.215 --> 00:59:40.545
I was designed for many years, right?

00:59:40.545 --> 00:59:45.114
I was a designer for decades and then I became a product guy and I became an executive.

00:59:45.144 --> 00:59:45.905
What am I now?

00:59:46.454 --> 00:59:46.804
Right.

00:59:47.175 --> 00:59:50.425
I couldn't call myself a designer anymore and I wasn't.

00:59:51.054 --> 00:59:57.114
And so I think you have to kind of go beyond the title and what you do and say, well, what do I, what am I really doing?

00:59:58.505 --> 01:00:07.164
And I think that gets to like, what problem do I solve or what do I create and who do I solve that problem for?

01:00:07.175 --> 01:00:08.474
Who are the people I care about?

01:00:08.804 --> 01:00:17.215
Because I think that's when you start to get to the true identity of someone is like, who do you really care about solving problems for in this world?

01:00:17.769 --> 01:00:21.969
Children, the elderly, unemployed people, who are you trying to help?

01:00:22.250 --> 01:00:23.690
What lights you up?

01:00:23.699 --> 01:00:24.059
What?

01:00:24.099 --> 01:00:28.269
be within the context of where you're working right now?

01:00:28.269 --> 01:00:34.480
Like, you know, the organization you're working for, the client you're working for, or do you kind of think beyond that in

01:00:34.519 --> 01:00:36.239
Oh, way beyond, way beyond.

01:00:36.860 --> 01:00:46.110
I wish people would stop thinking about title and employer, like set that aside and just say, what do I, what mark do I want to leave in this world?

01:00:46.219 --> 01:00:48.320
How will I have left this world a better place?

01:00:49.530 --> 01:00:50.869
And I don't think a lot of people think about it.

01:00:50.889 --> 01:00:52.219
I know I didn't when I was younger.

01:00:52.219 --> 01:00:53.159
I was like, I just want a job.

01:00:53.170 --> 01:00:54.010
I want to make money.

01:00:54.159 --> 01:00:54.579
Right.

01:00:55.099 --> 01:00:56.380
And so it takes a while.

01:00:56.380 --> 01:00:58.800
I think, and sometimes it helps to create.

01:00:59.190 --> 01:00:59.949
What you're not.

01:01:01.170 --> 01:01:02.630
So this is a very helpful thing.

01:01:02.639 --> 01:01:03.949
It's a very helpful exercise.

01:01:03.960 --> 01:01:13.210
And I tell people throughout your days and your weeks, create a, create a notebook and have four list of things that you love doing.

01:01:13.260 --> 01:01:14.099
They light you up.

01:01:14.570 --> 01:01:22.179
Like I really was lit up and in the zone and just feeling like I was in flow when I was doing this type of thing.

01:01:22.675 --> 01:01:26.534
This type of work, this type working for this type of person solving this kind of problem.

01:01:27.364 --> 01:01:32.105
So there's, when you were just feeling great about it and then what are you really good at doing?

01:01:32.114 --> 01:01:33.005
So make note of that too.

01:01:33.005 --> 01:01:34.125
It's not always the same thing.

01:01:34.514 --> 01:01:35.824
You hope there's some overlap.

01:01:36.175 --> 01:01:39.405
That's like, I love doing it and I'm good at doing it, but it's not always true.

01:01:39.465 --> 01:01:42.264
Like I always say, I'm, I'm good at working in spreadsheets.

01:01:42.264 --> 01:01:43.684
I do not love working in spreadsheets.

01:01:45.105 --> 01:01:45.684
I'm good at it.

01:01:45.695 --> 01:01:46.085
I hate it.

01:01:46.164 --> 01:01:46.795
I don't enjoy it.

01:01:47.304 --> 01:01:50.425
Uh, and then there's the list of what are you not good at doing?

01:01:51.440 --> 01:01:52.699
It's just like, I'm not good at this.

01:01:52.699 --> 01:01:53.809
Like, I'm not good at sales.

01:01:53.860 --> 01:01:54.969
I'm not good at marketing.

01:01:55.320 --> 01:01:57.619
I'm not good at arguing in a meeting with an executive.

01:01:57.630 --> 01:01:58.409
I'm not good at that.

01:01:58.880 --> 01:02:00.400
So there's going to be a lot of stuff you're not good at.

01:02:00.400 --> 01:02:01.760
And some of that, you're like, I don't care.

01:02:01.769 --> 01:02:02.969
I don't need to be good at that.

01:02:03.090 --> 01:02:04.369
I never will be good at that.

01:02:04.659 --> 01:02:06.780
Some of it, you're going to say, I want to get good at that.

01:02:07.519 --> 01:02:09.719
You know, I used to not be good at public speaking.

01:02:09.750 --> 01:02:11.550
I used to hate public speaking.

01:02:12.250 --> 01:02:16.159
And I was like, this is holding me back in my career, in my life.

01:02:16.809 --> 01:02:17.869
I want to get better at it.

01:02:18.429 --> 01:02:22.019
And I got better at it, and now I'm good at it, decent, and I love it.

01:02:22.420 --> 01:02:25.349
Which is funny, so I invested in it, but there's stuff I wasn't.

01:02:25.800 --> 01:02:27.320
And I didn't like, and I wasn't good at that.

01:02:27.320 --> 01:02:27.960
I didn't bother with.

01:02:28.400 --> 01:02:31.739
So having those two lists of what am I not good at doing and what do I hate doing?

01:02:31.829 --> 01:02:33.780
And it's like, I don't want to do this in my career anymore.

01:02:33.789 --> 01:02:34.469
I'm tired of it.

01:02:35.170 --> 01:02:36.719
So you start to create that.

01:02:37.079 --> 01:02:42.380
And those patterns like the positive patterns and the anti patterns start to shape you saying, you know what?

01:02:43.000 --> 01:02:45.519
I don't ever want to do this kind of work.

01:02:45.519 --> 01:02:47.039
I don't want to work in advertising.

01:02:47.099 --> 01:02:49.010
Like I didn't want to work on ad platforms anymore.

01:02:49.010 --> 01:02:50.329
I'm tired of this.

01:02:50.650 --> 01:02:51.940
It just doesn't light me up.

01:02:51.940 --> 01:02:53.000
I feel like it's pointless.

01:02:53.519 --> 01:02:54.769
I will never do that again.

01:02:54.809 --> 01:02:59.789
And I don't want to work for a company that makes money through ad revenue because it changes the behavior of the company.

01:03:00.389 --> 01:03:01.360
Don't want to be a part of that.

01:03:02.230 --> 01:03:04.409
And so you start to think about, well, what do I like?

01:03:04.449 --> 01:03:05.679
When do I feel lit up?

01:03:06.670 --> 01:03:08.340
And now you're starting to identify.

01:03:08.824 --> 01:03:20.284
Who you are, the kind of stuff you like to do, the kind of people you like to help, and the kind of problems you like to solve, and that has nothing to do with a job title or an employer.

01:03:20.655 --> 01:03:22.215
You could go start your own startup.

01:03:22.614 --> 01:03:43.324
And you'll be the CEO of the startup and you may not even be doing the design work at all anymore like I was, but I'm still solving a problem and I'm still helping a certain type of person and that's what I stand for because I know some people I'm working with some, for example, that are really passionate about clean tech, like clean energy, that is their mission in life.

01:03:43.324 --> 01:03:45.244
They're like, we are going to destroy this planet.

01:03:45.755 --> 01:03:46.914
Climate change is real.

01:03:47.835 --> 01:03:51.844
I want to be part of bringing clean energy to the world.

01:03:52.065 --> 01:03:58.364
And making it succeed because I feel like that's going to save the planet and that's going to keep the planet alive for my children and grandchildren.

01:03:59.614 --> 01:04:02.175
I don't know if they're going to do sales, marketing, design, product.

01:04:02.184 --> 01:04:03.525
I don't know what company it's going to be.

01:04:03.545 --> 01:04:04.315
They don't either.

01:04:05.059 --> 01:04:06.059
They don't care.

01:04:06.449 --> 01:04:09.179
They're like, I just want to be part of this movement.

01:04:09.739 --> 01:04:11.190
That's what I stand for.

01:04:11.610 --> 01:04:13.320
There's no job title.

01:04:13.380 --> 01:04:15.099
There's no specific employer.

01:04:15.119 --> 01:04:21.659
Maybe I'll have to start the company, but I know what I want to solve and I know why it's important to me.

01:04:22.300 --> 01:04:31.039
So I think the sooner you can find that, the sooner you get a sense of vision and mission and purpose in your life that supersedes employment.

01:04:31.394 --> 01:04:41.485
That supersedes a job or a title or anything, and you're like, this is why I get out of bed in the morning and maybe I'm not doing it yet, but someday I will be someday.

01:04:41.485 --> 01:04:48.815
I will be doing something with that in some shape or form, and that will make me feel like I'm making a difference in this world.

01:04:48.824 --> 01:04:50.494
And that's that's what gets you out of bed every day.

01:04:55.090 --> 01:04:58.650
How important is this for people to think about?

01:04:59.170 --> 01:05:04.739
Because I'm assuming most people, um, in the world probably don't think about this.

01:05:05.355 --> 01:05:07.635
You know, regardless of whether they're happy in the job or not,

01:05:07.894 --> 01:05:08.215
Sure.

01:05:08.324 --> 01:05:08.644
a job.

01:05:08.815 --> 01:05:09.835
It's just something that you do.

01:05:10.324 --> 01:05:10.614
Yeah,

01:05:10.644 --> 01:05:17.885
Um, you know, back in the days, it probably, let's say if you, if you were in a small village or a town with only one factory, maybe, or everyone in that

01:05:18.144 --> 01:05:18.485
yeah,

01:05:18.614 --> 01:05:20.775
probably work in that one factory, didn't have a choice.

01:05:20.804 --> 01:05:22.344
You just went to the factory, probably be

01:05:23.025 --> 01:05:23.715
I know.

01:05:23.775 --> 01:05:25.284
Yeah, yeah,

01:05:25.465 --> 01:05:26.144
rinse and repeat.

01:05:26.144 --> 01:05:26.364
Right.

01:05:26.375 --> 01:05:29.204
So is this a new thing?

01:05:29.434 --> 01:05:31.945
Like now that we have access to so many opportunities.

01:05:32.614 --> 01:05:36.184
um, I don't think it's a new feeling or a new desire.

01:05:36.989 --> 01:05:38.570
I think it's old as time.

01:05:39.824 --> 01:05:41.855
And I think it's new.

01:05:41.885 --> 01:05:44.425
Well, there have been people who pursued this before, right?

01:05:44.434 --> 01:05:55.335
Even way back, 17, 1800s, there were people who are artists and writers and they did it, even though it meant they were going to starve and that they may not, they may not be successful.

01:05:55.889 --> 01:05:58.599
They may live in a shack, but they could not help themselves.

01:05:58.849 --> 01:06:02.349
They had to create, they had to write books, they had to create art.

01:06:03.550 --> 01:06:10.449
And a lot of them did die poor, but they couldn't help themselves since that's an extreme example, but they were following their vision and their passion, right?

01:06:10.989 --> 01:06:19.539
I think it is a little new for us to have the luxury of doing this because we are in a society where I don't have to go out and farm 12 hours a day just to survive.

01:06:20.530 --> 01:06:24.429
You know, and I'm so tired by the time I'm farming all day that I just fall asleep.

01:06:24.849 --> 01:06:27.559
So vision and purpose and mission, who has time for that?

01:06:27.559 --> 01:06:30.340
I'm just trying to grow crops and feed my family and try to stay alive.

01:06:30.530 --> 01:06:32.030
We're not in that situation though.

01:06:32.349 --> 01:06:49.590
We are definitely not in a situation, but I don't think it's new because I know the what the symptom is of not having this and that is deep unhappiness, depression, anxiety, alcoholism, you name it.

01:06:49.909 --> 01:06:51.690
I look around me in the world.

01:06:52.434 --> 01:06:54.394
A lot of people are really unhappy.

01:06:54.534 --> 01:06:56.405
They're depressed.

01:06:57.014 --> 01:06:58.385
They're full of anxiety.

01:06:58.824 --> 01:07:03.764
They're all talking about struggling with trauma from stuff that they do in work.

01:07:04.425 --> 01:07:05.704
Uh, PTSD.

01:07:06.155 --> 01:07:08.605
A lot of people are using ways to escape.

01:07:09.054 --> 01:07:10.565
They are using alcohol and drugs.

01:07:11.195 --> 01:07:15.485
That's because they are not doing something that makes them feel great about their life.

01:07:16.724 --> 01:07:19.985
Because when you are, you don't feel the need to escape it.

01:07:20.565 --> 01:07:27.885
When you build a life that is what you want, there is no reason to escape, or to feel anxious, or depressed.

01:07:28.275 --> 01:07:29.974
I've struggled with depression my whole life.

01:07:30.474 --> 01:07:35.494
I've had depression since I was a teen, and pretty bad sometimes, really bad.

01:07:36.275 --> 01:07:48.315
And I would say When I finally left the corporate world and I finally started owning what I do with my time and my destiny and feel like I was doing something that mattered, my depression is way more manageable.

01:07:48.324 --> 01:07:51.644
Occasionally spikes, nothing like it was before.

01:07:52.565 --> 01:07:56.875
And I manage, I actively manage my depression through activity.

01:07:56.965 --> 01:07:59.034
I know I do weightlifting, I go for hikes.

01:07:59.034 --> 01:08:03.534
I can tell when things are getting dark and I go for a run and I go out for the weekend.

01:08:04.335 --> 01:08:06.844
But when I'm working on stuff that matters.

01:08:08.144 --> 01:08:12.454
It changes everything and it's like, I'm doing something that has purpose.

01:08:12.545 --> 01:08:19.864
Uh, I'm creating something, I'm helping people, uh, and it's just, it's demonstrably different.

01:08:19.925 --> 01:08:22.215
I don't feel a need to escape from it anymore.

01:08:22.585 --> 01:08:29.274
Whereas when I was grinding in a corporate career, I did, I felt like, is this all there is to life?

01:08:29.885 --> 01:08:35.034
This is, I'm just a money making machine to support my family, but I don't have any pleasure in life.

01:08:35.564 --> 01:08:37.175
I don't have any meaning in my life.

01:08:37.845 --> 01:08:41.055
I just drive to work, work all day, drive home and fall asleep.

01:08:41.095 --> 01:08:41.935
That's life.

01:08:42.744 --> 01:08:43.845
No wonder I was depressed.

01:08:43.904 --> 01:08:47.064
I mean, and it wasn't because of money.

01:08:47.095 --> 01:08:49.465
I was making more money than I've ever made in my entire life.

01:08:50.494 --> 01:08:51.784
I was making really good money.

01:08:52.425 --> 01:08:53.704
It did not make me happy.

01:08:54.420 --> 01:08:55.789
I was more depressed than ever.

01:08:56.649 --> 01:08:58.630
Uh, my life was not enjoyable.

01:08:58.869 --> 01:09:04.560
So yeah, I make less money now, but I'm way happier and I'm no longer depressed.

01:09:04.560 --> 01:09:06.279
So pretty nice.

01:09:07.904 --> 01:09:08.175
Hmm.

01:09:08.175 --> 01:09:08.279
Yeah.

01:09:09.289 --> 01:09:11.500
What gives you meaning or purpose in life?

01:09:12.899 --> 01:09:17.340
Well, a big part of it is my family means a lot to me.

01:09:17.409 --> 01:09:25.970
Um, and so a big part of my purpose and meaning is trying to ensure that my kids have a better life than I did.

01:09:26.569 --> 01:09:29.140
Um, and that they find.

01:09:29.314 --> 01:09:32.725
Their own purpose and meaning in life much sooner than I did.

01:09:33.465 --> 01:09:37.465
And they are well on that path and very self aware young people.

01:09:37.515 --> 01:09:39.104
Um, they're very amazing young people.

01:09:39.104 --> 01:09:45.635
They're all in their twenties, but they are very much thinking about, am I going to be doing work that means something to me?

01:09:45.734 --> 01:09:46.824
It's not just about the money.

01:09:47.154 --> 01:09:51.635
So they're not chasing money, um, but they want to do something that matters.

01:09:51.675 --> 01:09:53.385
You know, they want to help the environment.

01:09:53.484 --> 01:09:56.595
They want to save the world in some way.

01:09:56.595 --> 01:10:06.045
And so they're working in stuff like environmental science and marine science and, and, thinking about economics and disparity in this world, you know, and how can we fix this?

01:10:06.635 --> 01:10:08.524
How can we make this world more equitable?

01:10:08.564 --> 01:10:11.354
They're actually thinking about stuff like that, which is like, wow.

01:10:11.744 --> 01:10:13.914
So they, they feel like they have deep purpose and meaning.

01:10:13.914 --> 01:10:20.944
So that, that drives me and I want to enable that and listen and talk with them and help them through that and make it happen.

01:10:21.354 --> 01:10:22.645
And I want that for other people.

01:10:23.335 --> 01:10:30.024
So I know how long it took for me to find this, um, and to feel good about my life and to enjoy life and be healthy.

01:10:30.760 --> 01:10:33.359
And I want other people to discover it faster than I did.

01:10:33.399 --> 01:10:34.840
They shouldn't have to wait until their fifties.

01:10:35.369 --> 01:10:39.310
Uh, it makes me sad to see people in their twenties and thirties that are struggling with this.

01:10:39.350 --> 01:10:51.869
And so I'm trying through the coaching and through the writing and the stuff that I do to reach people that are willing to listen, that are feeling this itch that are like, I should be happy, but I'm not.

01:10:52.659 --> 01:11:01.199
And saying what's going wrong and to work with them and say, let's see if we can find a way for you to get on a path where you can make a living because you do need money.

01:11:02.295 --> 01:11:09.824
But you're doing something that means something to you and so you're happy to be doing the work and you feel fulfilled and you feel like you have a sense of agency.

01:11:10.484 --> 01:11:13.314
You're never going to feel like someone else is in control of your life.

01:11:13.734 --> 01:11:14.734
And that's important.

01:11:15.125 --> 01:11:16.295
That's very important.

01:11:16.585 --> 01:11:22.564
So that, that's what keeps me going is I want to make good people happy.

01:11:22.685 --> 01:11:24.984
I want to help good people live better lives.

01:11:25.545 --> 01:11:26.444
I can't help everybody.

01:11:26.515 --> 01:11:27.074
I know that.

01:11:27.175 --> 01:11:30.564
Um, but I can help the ones that will connect with me and listen.

01:11:33.520 --> 01:11:37.770
And, um, you know, you, you've started the, the invincible careers brand.

01:11:38.324 --> 01:11:38.614
Yeah.

01:11:40.329 --> 01:11:44.449
how did you come up with this idea of an invincible career?

01:11:45.569 --> 01:11:47.560
Yeah, it was interesting.

01:11:47.640 --> 01:11:50.399
Um, so it wasn't always invincible career.

01:11:50.409 --> 01:11:56.609
It was, it was my first startup, uh, kind of startup advising, business advising stuff was brilliant forge.

01:11:56.619 --> 01:12:06.130
And that was more around the concept of, uh, kind of a crucible, kind of a career, you know, foundry where you are trying to help business ideas get stronger and better.

01:12:06.539 --> 01:12:07.729
So that's really what that was about.

01:12:07.739 --> 01:12:11.859
And then I started doing this coaching and I was struggling with what to call it.

01:12:11.859 --> 01:12:14.729
And I think originally I was calling it something like a bulletproof career.

01:12:15.520 --> 01:12:17.130
Uh, and you listen to people.

01:12:17.130 --> 01:12:19.840
I would think ideas loosely held, right?

01:12:19.880 --> 01:12:27.119
And so I was coaching a client, uh, and she told me, she goes, you know, your imagery is kind of violent bullet, bulletproof.

01:12:27.189 --> 01:12:28.670
He said, do you really want that?

01:12:28.670 --> 01:12:34.050
And she goes, it immediately brought to mind, you know, guns and violence.

01:12:34.060 --> 01:12:34.970
And I said, really?

01:12:34.989 --> 01:12:35.930
I said, I don't want that.

01:12:35.930 --> 01:12:36.560
I don't want that.

01:12:37.000 --> 01:12:39.614
So I spent some time thinking through it and it's like, what am I doing?

01:12:40.255 --> 01:12:41.824
Trying to accomplish for people.

01:12:41.824 --> 01:12:42.515
What is it?

01:12:43.255 --> 01:12:48.314
And I kept trying to find the right language and I looked and explored this for months.

01:12:48.314 --> 01:12:49.364
It took me a long time.

01:12:49.364 --> 01:12:51.784
And I finally said, it's this feeling of invincibility.

01:12:52.664 --> 01:12:53.265
It really is.

01:12:53.274 --> 01:12:56.154
It's about becoming an invincible person, invincible you.

01:12:56.154 --> 01:13:22.864
And that's an invincible career where it's like you will succeed because you have set up all these systems and these redundancies and this optionality and you're investing in yourself so that it's inevitable that you're going to, Um, and so that's where the idea came for an invincible career where it's like you are going to be successful because you're taking control, you're not waiting for a boss to take care of you.

01:13:22.925 --> 01:13:25.954
You're not going to expect a company to take care of you because they won't.

01:13:26.385 --> 01:13:27.104
And they aren't.

01:13:27.154 --> 01:13:28.114
We see that now.

01:13:28.475 --> 01:13:29.984
I hope everybody sees that now.

01:13:29.984 --> 01:13:30.994
So it's up to you.

01:13:31.595 --> 01:13:38.395
It's up to you to take control and, um, and to have that invincible career and that invincible life where you get to live life on your own terms.

01:13:40.760 --> 01:13:43.420
And how can people work with you?

01:13:44.685 --> 01:13:48.305
Um, probably the easiest if you go to larry cornett.

01:13:48.354 --> 01:13:48.814
coach.

01:13:48.904 --> 01:13:55.805
Um, and so I've brought all that stuff under an umbrella there where people can say, okay, am I interested in career stuff?

01:13:55.845 --> 01:14:00.194
Like I'm trying to find a job or I'm trying to get promoted or I want leadership coaching, whatever it might be.

01:14:00.404 --> 01:14:03.154
So I have the career stuff and I have the solopreneur stuff.

01:14:03.164 --> 01:14:06.574
So this is for the folks that are like, yeah, I've kind of had enough.

01:14:06.779 --> 01:14:08.649
Um, I'm tired of working for someone else.

01:14:08.659 --> 01:14:11.680
I want to work for myself, but how do I get started?

01:14:11.869 --> 01:14:13.149
How do I start a business?

01:14:13.149 --> 01:14:14.640
How do I scale this business?

01:14:14.640 --> 01:14:16.039
How do I make sure I'm profitable?

01:14:16.050 --> 01:14:18.130
How do I do the marketing and all that kind of stuff?

01:14:18.710 --> 01:14:20.100
So I have access to that too.

01:14:20.100 --> 01:14:21.899
The, the solopreneur coaching is there too.

01:14:23.125 --> 01:14:23.435
Hmm.

01:14:24.845 --> 01:14:27.574
So we'll put all those links in the show notes as well.

01:14:27.654 --> 01:14:27.984
If

01:14:28.390 --> 01:14:28.609
Cool.

01:14:28.643 --> 01:14:28.989
Thank you.

01:14:29.604 --> 01:14:30.345
want to reach out.

01:14:30.715 --> 01:14:42.085
Um, so what's the one belief you had the past five years that has now changed?

01:14:44.180 --> 01:14:44.609
Wow.

01:14:44.800 --> 01:14:49.829
Let me think in five years, in five years, that has changed.

01:14:49.914 --> 01:14:51.765
you know, pick it on time timeframe.

01:14:53.909 --> 01:14:56.380
I mean, I think a big one that changed for me.

01:14:56.864 --> 01:15:06.305
Which was a tipping point is you don't need to reach a certain number, financial number, wealth number.

01:15:06.814 --> 01:15:09.164
You don't need to wait for that to start.

01:15:09.895 --> 01:15:15.925
Looking for freedom in your life and owning your time that there are two numbers you can control everybody controls.

01:15:16.164 --> 01:15:18.784
Most people try to control one number, make more money.

01:15:19.175 --> 01:15:19.805
And I did too.

01:15:19.854 --> 01:15:22.875
So it's like, get that income line to go up, up, up, up, up.

01:15:23.005 --> 01:15:24.024
That's the big one, right?

01:15:24.954 --> 01:15:27.805
No, the problem is the expense line tends to climb with it.

01:15:28.175 --> 01:15:29.505
It's like, Oh, I'm making money.

01:15:29.505 --> 01:15:29.829
I need a break.

01:15:30.039 --> 01:15:33.229
Bigger house and I need a nicer car and I need to go on a vacation.

01:15:33.729 --> 01:15:34.460
You spend more money.

01:15:34.939 --> 01:15:39.479
And so I think the biggest insight, the biggest change in my belief was to diverge those lines.

01:15:39.489 --> 01:15:41.560
It's like, I want the income line to go up.

01:15:41.560 --> 01:15:42.109
Who doesn't?

01:15:42.149 --> 01:15:42.510
Right.

01:15:42.520 --> 01:15:43.220
That's great.

01:15:43.609 --> 01:15:50.390
Um, but it's doesn't have to climb so vertically if I reduce the expense line.

01:15:50.920 --> 01:15:52.060
So we did, we moved.

01:15:52.470 --> 01:15:55.270
We moved out of Silicon Valley to a more affordable place.

01:15:55.270 --> 01:15:56.840
We downsized to a smaller home.

01:15:57.300 --> 01:15:58.579
We're very frugal.

01:15:58.630 --> 01:16:01.189
I sold my luxury car and I drive an old truck.

01:16:01.920 --> 01:16:04.340
And I barely drive anyway, so who cares, right?

01:16:04.340 --> 01:16:05.359
I don't need a luxury car.

01:16:05.979 --> 01:16:09.409
Um, those changes allowed me to become free sooner.

01:16:09.819 --> 01:16:12.109
And then I realized it was always about the freedom.

01:16:12.229 --> 01:16:13.600
I should have done this sooner.

01:16:14.140 --> 01:16:20.149
So yeah, control that burn rate, control those expenses, you know, work on the income.

01:16:20.149 --> 01:16:23.090
Obviously it's good to get paid as much as you can for what you do.

01:16:23.829 --> 01:16:26.840
Um, but if you split those lines and really.

01:16:27.305 --> 01:16:29.364
Force that expense line down.

01:16:29.375 --> 01:16:31.654
You could be free way sooner than you think.

01:16:31.704 --> 01:16:34.484
Um, and life is good when you're free.

01:16:34.585 --> 01:16:36.045
It's way better.

01:16:36.284 --> 01:16:36.864
I can tell you,

01:16:40.364 --> 01:16:48.425
And if you could gift any book or resource to a friend, would you pick?

01:16:50.595 --> 01:16:52.085
I think there's so many good ones.

01:16:53.645 --> 01:16:55.854
Uh, I really was.

01:16:56.194 --> 01:17:00.954
Influenced recently, a few years ago, I guess, by deep work by Cal Newport.

01:17:01.734 --> 01:17:10.654
So that one changed how I structure my time, which is why I day theme and time block so aggressively now he was right.

01:17:10.734 --> 01:17:17.864
I realized when I read that book and I examined my life, it's like, we've let our lives become hyper fragmented, hyper fragmented.

01:17:18.305 --> 01:17:19.284
We're trying to multitask.

01:17:19.295 --> 01:17:26.824
You know, we're watching Netflix while we're scrolling our phone and reading our email and we're in a zoom meeting, but also reading our email at the same time and we're doing.

01:17:27.220 --> 01:17:28.670
We are hyper fragmented.

01:17:28.784 --> 01:17:29.925
we're being more productive.

01:17:30.010 --> 01:17:31.149
think we're being good at it.

01:17:31.609 --> 01:17:45.609
And he is so right that the most meaningful, deep work that's going to really change things in the world and for your life does not happen in these little fragments and three minute fragments or 32nd fragments.

01:17:46.000 --> 01:17:46.869
You need.

01:17:47.270 --> 01:18:11.500
Blocks of time uninterrupted blocks of time to sit and think and do really deep meaningful work and you're going to have to be aggressive about setting that time aside and you're going to have to be disciplined about closing a laptop and putting your phone away because it is a little beast that will scream notifications at you all day long and you will never get deep work done.

01:18:12.000 --> 01:18:12.859
So that's a.

01:18:13.215 --> 01:18:19.494
The deep workbook kind of woke me up to the need to do the time blocking and day theming.

01:18:19.755 --> 01:18:20.465
It really helped.

01:18:22.024 --> 01:18:22.854
Nice, nice.

01:18:22.854 --> 01:18:30.680
It's something I haven't read it myself, but yeah, I need to add it to my reading list, because, yeah, I'm one of those people who are always Juggling multiple

01:18:30.835 --> 01:18:31.435
Oh yeah.

01:18:31.515 --> 01:18:31.875
Yeah.

01:18:32.180 --> 01:18:39.779
things and you do realize that how it really reduces your efficacy or, you know, um, how effective you are on a

01:18:39.875 --> 01:18:40.524
Yeah.

01:18:40.635 --> 01:18:41.055
Yeah.

01:18:41.444 --> 01:18:41.935
So true.

01:18:43.500 --> 01:18:44.039
Nice.

01:18:44.260 --> 01:18:48.689
So, we started with your opening scene of your movie of your life.

01:18:49.670 --> 01:18:51.569
let's cast our mind into the future

01:18:51.904 --> 01:18:52.284
Hmm.

01:18:52.649 --> 01:18:54.430
Larry that you are on your deathbed.

01:18:55.050 --> 01:18:56.364
It's your last day on Earth.

01:18:57.074 --> 01:18:59.225
a bit grim, but we all get there someday.

01:18:59.375 --> 01:18:59.984
Yes.

01:19:00.604 --> 01:19:07.095
someone comes up to you with a tiny post it and a sharpie, and asks you to write your last words for, for humanity.

01:19:07.744 --> 01:19:07.755
Hmm.

01:19:07.885 --> 01:19:09.614
What would you write on that tiny post it?

01:19:13.645 --> 01:19:18.095
I would write, I know it's kind of, it sounds silly, but I would write live life large.

01:19:19.494 --> 01:19:25.234
Um, I think we live small, I think we live small, um, cause we're afraid.

01:19:25.395 --> 01:19:27.814
We're afraid to be embarrassed.

01:19:28.125 --> 01:19:29.274
We're afraid to look silly.

01:19:29.774 --> 01:19:30.994
We're afraid to fail.

01:19:31.024 --> 01:19:32.234
We're afraid to take risks.

01:19:33.024 --> 01:19:34.135
We want to fit in.

01:19:34.685 --> 01:19:38.765
Uh, it's kind of the norm in our society and so we live small.

01:19:38.895 --> 01:19:46.925
We live smaller than we should and living life large means being brave, being confident and going after what you want.

01:19:47.925 --> 01:19:51.425
And then once you do that, you're like, why did I wait so long?

01:19:51.824 --> 01:19:54.675
And so I wish more people would live life large sooner.

01:19:57.255 --> 01:20:01.765
How would I live life large at this very moment?

01:20:03.364 --> 01:20:09.685
Um, well, I will tell people, I was just talking about this, the, uh, the day theme and time blocking is one good way.

01:20:09.994 --> 01:20:14.645
So I think one of the very, cause it is the currency of our lives.

01:20:15.505 --> 01:20:16.074
It really is.

01:20:16.104 --> 01:20:19.414
There's nothing else that's the currency of our lives is how we spend our time.

01:20:20.545 --> 01:20:21.885
And it's completely finite.

01:20:22.250 --> 01:20:23.479
And we cannot make more of it.

01:20:24.029 --> 01:20:33.380
So I think one of the biggest is to look at your life, your calendar and your time and to immediately pay yourself first and say, I'm going to carve out a block of time.

01:20:34.109 --> 01:20:36.479
And maybe when you first start, it's only two hours.

01:20:36.859 --> 01:20:41.220
Maybe it's an hour, eventually you turn it into four hours, maybe you'll turn it to a full day.

01:20:41.220 --> 01:20:42.850
I've turned one into a full day.

01:20:42.869 --> 01:20:47.590
So I have an entire day that is my day and I spend it with my wife and we, I don't work.

01:20:48.069 --> 01:20:48.869
I don't take calls.

01:20:48.869 --> 01:20:49.609
I don't check email.

01:20:49.609 --> 01:20:50.289
I don't do anything.

01:20:50.949 --> 01:20:55.390
And so I think one of the first ways to live life large is to say, I'm going to pay myself first.

01:20:55.390 --> 01:20:56.220
I deserve it.

01:20:57.119 --> 01:20:59.930
I'm going to give myself a block of time that is my block of time.

01:21:00.739 --> 01:21:01.720
No one can touch it.

01:21:01.810 --> 01:21:03.350
No one can schedule on top of it.

01:21:03.420 --> 01:21:05.489
No one can do anything with it but me.

01:21:06.189 --> 01:21:08.409
And I'm going to do something that means the most to me.

01:21:08.510 --> 01:21:21.949
And I'm going to rediscover myself, whether it's making music, creating art, going for a hike or a walk, writing, write poetry, calling your mother, do what you need to do, but it's your time.

01:21:22.180 --> 01:21:25.260
And it's, there is a luxury in that.

01:21:25.649 --> 01:21:28.520
It's like, this is my time and no one can touch it.

01:21:29.274 --> 01:21:35.265
And I'm gonna, it feels like Christmas morning every time you're like, or your birthday.

01:21:35.555 --> 01:21:36.935
It's like, this is my day.

01:21:37.314 --> 01:21:38.255
This is my time.

01:21:38.625 --> 01:21:40.045
What am I going to do with it today?

01:21:40.664 --> 01:21:48.204
It's this incredible freeing thing and you set aside all obligations and work and tasks because we never do that.

01:21:48.465 --> 01:21:50.145
We never let ourself have that luxury.

01:21:50.175 --> 01:21:51.265
We feel guilty about it.

01:21:51.875 --> 01:21:52.704
We deserve it though.

01:21:53.074 --> 01:21:56.925
And it's a great way to control depression, anxiety, stress.

01:21:57.850 --> 01:21:58.949
Invest in your health.

01:22:00.170 --> 01:22:04.140
What a great way to live large is to say, this is my time and I'm going to do something with it.

01:22:04.149 --> 01:22:05.800
That's completely up to me.

01:22:06.720 --> 01:22:08.600
Um, it's a great gift.

01:22:08.789 --> 01:22:10.409
It's an amazing gift for yourself.

01:22:12.125 --> 01:22:12.675
I love that.

01:22:12.755 --> 01:22:13.425
I love that.

01:22:13.454 --> 01:22:17.824
Um, how every moment is an opportunity for us to take back that agency

01:22:18.010 --> 01:22:18.850
Oh yeah.

01:22:19.354 --> 01:22:20.265
crave and need,

01:22:20.600 --> 01:22:20.970
Yeah.

01:22:20.994 --> 01:22:27.064
rather than, you know, being on that autopilot, being on that part of that, you know, carousel belts or

01:22:27.409 --> 01:22:28.819
Constant productivity.

01:22:28.840 --> 01:22:29.770
Yeah, exactly.

01:22:29.829 --> 01:22:30.659
I have to be productive.

01:22:30.659 --> 01:22:31.609
I have to be productive.

01:22:32.260 --> 01:22:33.229
You're not a machine.

01:22:33.510 --> 01:22:34.409
You're a human being.

01:22:35.100 --> 01:22:37.149
You cannot be productive 24 seven.

01:22:37.159 --> 01:22:38.369
You're going to destroy yourself.

01:22:39.619 --> 01:22:40.949
So, yeah.

01:22:41.319 --> 01:22:47.020
So Larry, is there a question that you would ask yourself that I haven't yet?

01:22:49.619 --> 01:22:50.529
Oh, wow.

01:22:50.859 --> 01:22:56.109
Um, I'm trying to think.

01:22:58.090 --> 01:23:03.359
Yeah, I guess you kind of asked this, but is there anything I would do differently?

01:23:03.359 --> 01:23:15.899
Um, I think the only thing I would do differently now that I am where I am and I'm doing what I'm doing is, I would have started writing sooner.

01:23:16.000 --> 01:23:18.739
I really regret that I didn't start writing sooner.

01:23:19.420 --> 01:23:23.060
Um, I should have started writing back in my teens and twenties.

01:23:23.180 --> 01:23:25.409
I mean, come on, Mary Shelley wrote Frankenstein, right?

01:23:25.789 --> 01:23:30.220
Um, I should have written a lot sooner and made time for that.

01:23:30.220 --> 01:23:31.800
I had the courage to do that.

01:23:32.305 --> 01:23:38.744
Because like anything, it's a skill that you develop and you find your voice and you get better at it.

01:23:38.854 --> 01:23:43.015
I look back at the writing I did five years ago and I'm embarrassed by it.

01:23:43.435 --> 01:23:44.765
So it only gets better.

01:23:45.345 --> 01:23:48.734
I wish I had given it more time so I could be that much better a writer.

01:23:48.774 --> 01:23:53.465
So it's um, that is the one thing I really wish I'd done differently is write sooner.

01:23:53.984 --> 01:23:54.907
Yeah.

01:23:54.907 --> 01:23:55.828
Yeah.

01:23:55.875 --> 01:23:56.751
Yeah.

01:23:56.751 --> 01:23:57.672
Yeah.

01:23:57.672 --> 01:23:58.595
Yeah.

01:23:58.750 --> 01:23:59.579
writing sooner as well.

01:24:01.654 --> 01:24:02.114
Yeah.

01:24:02.135 --> 01:24:03.664
Got to make peace with imperfection.

01:24:03.975 --> 01:24:04.412
Exactly.

01:24:04.685 --> 01:24:05.564
That's how I feel.

01:24:05.564 --> 01:24:05.885
Yes.

01:24:05.885 --> 01:24:06.354
Exactly.

01:24:06.354 --> 01:24:10.395
I don't want to, I'm not going to go to my grave and say, I wish I'd written.

01:24:10.404 --> 01:24:11.145
No, I'm writing.

01:24:11.234 --> 01:24:12.604
And, uh, and I love writing.

01:24:13.710 --> 01:24:20.949
I think there was a quote I heard, was it from like Lao Tzu or someone, you know, know, the, the best time to plant a tree was 20 years ago.

01:24:20.954 --> 01:24:21.274
Yeah.

01:24:21.284 --> 01:24:21.904
Exactly.

01:24:22.585 --> 01:24:22.875
Yeah.

01:24:23.215 --> 01:24:23.654
It's true.

01:24:23.994 --> 01:24:24.305
Yeah.

01:24:24.814 --> 01:24:25.324
It's same.

01:24:25.545 --> 01:24:26.805
People talk about it with exercise.

01:24:26.814 --> 01:24:27.574
Like, Oh, it's too late.

01:24:27.574 --> 01:24:28.635
It's like, it's never too late.

01:24:28.774 --> 01:24:29.255
Sure.

01:24:29.265 --> 01:24:31.635
It would have been great to start exercising 20 years ago.

01:24:32.284 --> 01:24:34.414
But tomorrow you're going to wish you'd started today.

01:24:34.505 --> 01:24:36.645
So just start, just get going.

01:24:37.534 --> 01:24:37.875
Yeah.

01:24:38.079 --> 01:24:38.439
Great.

01:24:38.439 --> 01:24:40.359
Well, Larry, thank you so much.

01:24:40.420 --> 01:24:46.350
It's been such a wonderful hour, hour and a half for me, just listening to your wisdom and insights.

01:24:46.359 --> 01:24:47.300
Thank you for sharing.

01:24:47.680 --> 01:24:51.409
It's so authentically and vulnerability and intake.

01:24:51.430 --> 01:24:56.015
I know it takes a lot of courage to Open up the way you have for us.

01:24:56.024 --> 01:24:57.005
So, yeah, thank you so much.

01:24:57.005 --> 01:24:58.935
I've learned loads from that conversation.

01:24:59.125 --> 01:25:00.114
Well, thanks for having me.

01:25:00.114 --> 01:25:01.114
I really appreciate it.

01:25:02.094 --> 01:25:04.033
So, what did you think of the conversation?

01:25:04.698 --> 01:25:07.359
What's the 1 thing that stood out to you?

01:25:07.552 --> 01:25:17.507
Drop it in the comments below and please consider giving this video like and subscribe if you'd like to support this channel And get this video out to more people.

01:25:17.993 --> 01:25:25.889
And feel free to drop me a line if you'd like to share any thoughts or ideas or maybe suggestions for any Topics or guests that you'd like to see?

01:25:26.668 --> 01:25:27.729
See you next time.